Gun Control’s Failing Message to Hispanic Floridians

By Larry Keane

Gun Control in Florida Costs Lives, Allexxandar-iStock-884197090
Democrats in Florida are lecturing Hispanic voters that they need more gun control and telling them they’re wrong if they disagree. IMG iStock-884197090

U.S.A. -( Democrats in Florida are lecturing Hispanic voters that they need more gun control and telling them they’re wrong if they disagree.

Gun control groups aren’t getting the message. Instead, they keep repeating the wrong one. Some say that’s the definition of insanity.

Lecturing law-abiding Americans that they need more gun control and telling them they’re wrong if they disagree is a bold strategy, especially in politics. That’s the play in Florida by gun control groups despite recent failures by those who tried the same approach. Adding identity politics only makes matters worse.

The Second Amendment is for every law-abiding American, yet Democrats in Florida are trying to push more gun control on Hispanic voters.

Strategy To Strip Rights

A recent Fox News report described how gun control groups, including Giffords political action committee, are spending big in several state and federal districts across Florida with a message to Hispanic voters. They’re preaching to them that they need more gun control. Giffords has already ponied up over $1 million urging voters to believe their message and forfeit their God-given rights.

“We think we have a real opportunity, specifically in Florida,… to really shift votes,” Giffords executive director Peter Ambler told media.

The current anti-Second Amendment spending spree is reminiscent of recent gun control pushes spearheaded by billionaire and failed presidential candidate Michael Bloomberg. He spent more than $1 billion of his own money pushing the same gun control message, trying to flip seats for gun control in Florida, Texas, Virginia, and other states. When the voters went to the polls, they roundly rejected Bloomberg’s ploy.

This time, gun control is using identity politics and focusing attention on Hispanic voters they believe will “come around” for gun control, given many fled from countries with rampant criminal gun use. The problem, though, is those countries have strict gun control, severely limiting firearm ownership. The governments have firearms, and so do violent criminal cartels, but not citizens. Hispanic voters recognize the ruse for what it is.

That includes 96-year-old Isabel Caballero, who spoke of how Cuban dictator Fidel Castro “encouraged” Cubans to register their firearms, then used the list for confiscation.

“‘Guns, What for?’ That’s what he used to say. People turned them over, and then the only people who had guns were them,” Caballero said of Castro. “Lesson? Do not let them go.”

Voting With Their Wallets

The various gun control groups point to polling showing that “gun issues” are important to Hispanic voters. An Associated Press-NORC Center for Public Affairs Research poll conducted in June showed 35 percent of Hispanic voters listed “gun issues” as an issue for the government to address, compared with 18 percent in late 2021 and 10 percent in 2020.

The poll doesn’t describe what “gun issues” means. It could be that Second Amendment rights are important to those polled, not “more gun control.” Judging by firearm industry retail survey data during the years referenced, that’s likely the case.

During the onset of the coronavirus pandemic, business lockdowns, escalating calls to “defund the police,” and rising neighborhood criminal violence, law-abiding Americans went on a historic firearm buying spree, including Hispanic-Americans.

The overlay of rising crime concerns for Hispanic-Americans and their firearm purchasing is a stark picture. According to NSSF retailer survey data, law-abiding Hispanic-Americans purchased firearms in 2020 at a 49 percent higher rate than they did in 2019. That swing of Hispanic-Americans’ preference even showed in the 2020 presidential election, where former President Donald Trump’s message of law and order and support for the Second Amendment resonated, garnering the president 10 percent more Hispanic-American vote share than he received in 2016. In Florida, several Republican Congressional candidates won seats from gun control Democrats, and the Sunshine State broke for former president Trump by three percent.

Lone Star Harbinger

Gun control groups have a track record of forcing their message for gun restrictions on voters rather than listening to them. That was most recently the case in Florida’s neighbor to the west, Texas.

In a special congressional election to fill an open U.S. House of Representatives seat, “historically a Democratic stronghold,” Rep. Mayra Flores (R-Texas) won the election in a district President Joe Biden carried. She did it by running on an unapologetic message of gun rights. In another sign of how Hispanic voters are responding to candidates who embrace gun rights over restrictions, Rep. Flores is just one of a record 43 Republican Hispanic candidates on the ballot this coming November. If gun control groups think Hispanic voters want more gun control, they aren’t listening to them.

As the November election is now only 35 days away, NSSF reminds voters to know their candidates’ positions on the Second Amendment and #GUNVOTE so they don’t risk their rights.

About The National Shooting Sports Foundation

NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations, and publishers nationwide. For more information, visit

National Shooting Sports Foundation

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Democrats see the USA a collection of victim-hood groups. Disparate from each other but also monolithic within each group. They’re used to the Hispanics of California, Nevada, New York, and California and think the same messages that resonate with those Hispanic subgroups will also resonate with others. But that’s not the case for all Hispanics. As a result, they keep stepping on their private parts when it comes to Florida’s Hispanics. While there are sizable Mexican and Central American communities in Florida’s agricultural areas, and a sizable Puerto Rican population in and around Orlando and those groups tend to vote… Read more »

Last edited 1 month ago by DDS

Exactly. Watch, the commies have overplayed their “Southern Strategy” because of precisely what you have posted. When the dim dims start seeing the massive errors they’ve made with the wide open borders watch how fast they become border wall advocates.


What seams to be the problem ? Why does my comment need approval ? Post the damn comment !


S. Florida Cubans’ know better as do Puerto Ricans.
BTW it wasn’t Castro that registered the guns they were already registered under the Batista Regime, but it was Fidel that rounded up the guns, and the Florida Hispanics are well aware of that.


Larry Keane must be a Biden supporter or his people who censor comments are . LMFAO


Guess Ammo land did not like my comment on gaslighting Democrats so it was not posted . This appears to be censorship by a site that is suppose to support free speech and rights ? Ammoland does not support free speech that had no threats or vulgar language ? What up with that ?


Gaslighting Democrats doing what they do best . Example – Biden Wheres Jackie , where is Jackie ? Karine Jean Piere’s explanation of this gaff is priceless . Gas lighting the American people has become the Democrats mode of operation.

Pa John

Corporate media’s carefully manufactured artificial reality – wherein the radical left and all of their goofiest ideas are presented as some kind of vast majority – is failing.

People have seen the man behind the curtain, and no amount of thunder and smoke can reestablish the fear they were so recently able to wield.