New Secret Service Recruitment Ad Featuring 13-Year-Old Honorary Agent DJ Daniel ~ VIDEO

For Our Heroes in Uniform and All Who Stand Ready to Serve.

WASHINGTON, D.C. — The U.S. Department of Homeland Security has unveiled a fresh, emotionally charged recruitment campaign aimed at attracting new talent to the United States Secret Service — and it’s already making waves.

The ad features 13-year-old honorary agent DJ Daniel, a cancer survivor and long-time advocate for law enforcement and veterans, who was officially presented with his badge by Secret Service Director Sean Curran during President Donald Trump’s recent address to Congress.

The campaign was introduced by DHS Secretary Kristi Noem, who’s known for her unapologetic pro-American stance and her alignment with law-and-order values. The message of the ad is direct:

“We are calling for a few more heroes — will you step forward?”

In the video, Noem delivers a powerful voiceover:

“When others step back, the United States Secret Service steps forward. Shielding America from unseen threats, with sharp eyes and steadfast courage… even when no one sees you, someone is always looking up to you.”

The ad portrays Secret Service agents not as spotlight seekers, but as quiet professionals — watchful, disciplined, and ready to confront threats that most people never even notice. It’s a tone that resonates with the ethos of military veterans, law enforcement, and trained civilians who understand the burden and the honor of guarding others.

For AmmoLand News’ core readership — men and women who already know what it means to stand watch, train hard, and defend freedom — the message hits home. Whether you served overseas, trained for worst-case scenarios, or simply carry every day prepared to protect your community, the Secret Service’s call is clear: your country still needs you. And it is not ATF….

This isn’t the first time DHS has invested in bold recruitment efforts. A prior ad aired during Super Bowl LIX, signaling a major push to raise awareness and attract qualified candidates. But this newest campaign strikes a different chord — using the story of DJ Daniel, a young man who symbolizes courage and devotion far beyond his years, to inspire a new generation of guardians.