We Need More Women Shooting Coaches

By Sally Stevens

NRA’s Women on Target Program
NRA’s Women on Target Program
USA Shooting
USA Shooting

USA – -(Ammoland.com)- The youth shooting sports demographic has changed in a positive way over the last several years, moving from predominantly male to a greater balance of male and female shooters.

There continues to be, however, a significant lack of female shooting coaches across all shooting sports disciplines.

This is totally logical, in my opinion, as the usual time progression for shooters moves from youth shooter to adult shooter and, possibly, adult coach.

I believe there is an untapped resource out there to change this pattern, as waiting for our many young female shooters to become coaches and mentors does not need to be the only way to increase female shooting coaches.

How do I know this? As a 42-year-old widow and mother of three youth shooters, I was asked by their coach to try the sport, just for fun. I declined twice but, being a good Minnesotan, politely accepted on the third offer and shot 2/25. My score was bad, clearly, but a spark was ignited in me and I was hooked on both the sport and shooting competition! Within my first year I logged in over 10,000 targets in practice and competition, completed a Coach Education Program the NRA Level 1 Shotgun Coach class, and started helping the coach who first introduced me to the sport.

Coach NRA Logo
Coach NRA

Was I, initially, afraid to try and, more accurately, afraid to fail, especially in front of my children and everyone else at the club? Absolutely.  Ultimately, though, it was the encouragement I received from coaches, parents, fellow shooters and, especially, the pride of my children and my love of the game that propelled me forward.

Now, as a NRA Certified Level II Shotgun Coach and a member of the National Shotgun Coach Development Staff, I train, mentor, and encourage women to take their own leap of faith to become shooters and coaches.  I encourage you to reach out to mothers, sisters, aunts, female friends—these are just some of the many women in our shooters’ lives who have the potential to become influential, impactful coaches and mentors.

In Minnesota I mentor several women coaches who, like me, had never shot a gun before adulthood but are now positively influencing hundreds of youth as successful coaches. Coaching doesn’t stop with our athletes; it extends to finding those who can impact positive change in our disciplines and coaching them towards success.

Mothers of youth shooters are some of my favorite people.  Granted, that may be because I started out as a mother of youth shooters before also becoming a shooter and, ultimately, a coach, but mostly it’s because there is something very powerful about a mother committed to your shooting program.  Many of my hardest workers, organized and dedicated volunteers, and most passionate coaches are women.

Several did not start out this way and, in fact, did not want their children participating in shooting sports at all!

A few tips, choice words, and education usually help even the most cautious, protective parent to view shooting sports in a more constructive light.

As a coach I am particularly tuned into all attendees on registration day, with youth shooters usually very excited and parents in tow. In my experience, I find parents with reservations, usually mothers, wait until the paperwork is done before asking questions regarding safety, procedure, or expectations.

This is a crucial time and one not to be brushed off.

The question you are really being asked is, “Will my child be safe?” Know that it is not enough to simply tell a parent that yes, everything will be fine—it is your responsibility as coach to prove safety is first and foremost in your program.

Part of the requirement for all our shooters, from new shooters to our national competition squads, is to attend our 30-minute safety class annually. No exceptions. We also require parents new to our program to attend, followed by a new shooter orientation, another 30-45 minute class outlining expectations, responsibilities, and the basics of our sport. During this time I see the biggest change in parent attitude as, most often, fear is predicated by a lack of information.

We follow this with a question and answer session, and end with a call for adult volunteers! I am always struck by the number of women who previously expressed concerns but after attending the safety and procedure classes, they become our biggest support system. In fact, many of our shooters mothers have asked for instruction and some have even started their own league at our club!

The July 2013 NJ2AS Women's Shooting Event was a huge success
You will be surprised how inclusion can improve and grow your program, change the dynamics of your club and, ultimately, solidify the future of shooting sports.

Education and participation through volunteering is key to helping cautious parents become comfortable with all disciplines of shooting sports. If a parent expresses concern, rather than being dismissive or flippant, invite them in to be a part of the program. You will be surprised how inclusion can improve and grow your program, change the dynamics of your club and, ultimately, solidify the future of shooting sports.

My challenge to you is to encourage women to step forward, ask them to become coaches, and have our coaching teams reflect the same, changing demographic of our shooters and everyday life. It’s a good thing.

Sally Stevens
Sally Stevens

Author Sally Stevens

Working on her Masters in Sports Psych and is a mom/step-mom to eight kids, nine grandkids.  She is a NRA Shotgun Coach, Level II and a member of the NRA National Shotgun Coach Development Staff.  She coaches both competitive and youth programs, mentors youth and women coaches. She is a Board Member of the Minnesota Trapshooting Association. She founded and runs a nonprofit for youth competitive shooting in Minnesota. She has won the 2009 Minnesota State Ladies Handicap Championship, 2011 Heartland Grand Lady Singles Championship, 2012 Ohio Lady Handicap Championship, Captain of the 2014 Minnesota Lady All-State Team (been on the team for six years straight, twice as captain). And co-head coach of the 2014 Minnesota State High School League Clay Target Champions.

About USA Shooting:
USA Shooting, a 501c3 non-profit corporation, was chartered by the United States Olympic Committee as the National Governing Body for the sport of shooting in April 1995. USA Shooting’s mission is to prepare American athletes to win Olympic medals, promote the shooting sports throughout the U.S. and govern the conduct of international shooting in the country. Check us out on the web at www.usashooting.org and on Twitter at twitter.com/USAShooting.

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Jim, that’s a good grammatical point. How about ‘more women shooting sports coaches’?


Re the title, why do we need coaches to shoot women? I think that shooting women is probably not a good idea, let alone having coaches to train us to do so. Well, that’s my opinion anyway.