USA –-(Ammoland.com)- A few weeks ago, YETI® notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discounting programs.
When we notified the NRA Foundation and the other organizations of this change, YETI explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation.
These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20 2018.
Further, the NRA-ILA stated in that same public communication that “[YETI has] declined to continue helping America’s young people enjoy outdoor recreational activities.” Nothing is further from the truth.
YETI was founded more than 10 years ago with a passion for the outdoors, and over the course of our history we have actively and enthusiastically supported hunters, anglers and the broader outdoor community. We have been devoted to and will continue to directly support causes tied to our passion for the outdoors, including by working with many organizations that promote conservation and management of wildlife resources and habitat restoration.
From our website to our film footage and from our social media posts to our ambassadors, YETI has always prominently featured hunters pursuing their passions. Moreover, YETI is unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment. www.yeti.com
Sounds like ‘Damage Control’….Too late….and who else was affected?
The damage to your reputation has been done Yeti. Your company has lost a lot of customers for standing against the law abiding gun owners of America. Any company that tries to stand against the right of owning a gun will never see a penny of my money.
Well, what other organizations were affected by their decision? I doubt any other organization was on that list of theirs. i think they were doing spin control after the fact, trying to mitigate the damage they did.
To late… when you make a decision in a world of mixed cahos… you can reap the bad hype and reviews. When you should be supporting your countries outdoor sportsman and fans … you decide to pull out.. that send a strong message of negativity to the outdoor community… so enjoy your bad because we honest gun owners are tired of being pointed at from every direction and to blame for every mishap and tragedy.
So did we get played by the NRA?
They should’ve made this public from the start. The fact that they waited so long is cause for suspicion, especially given how long they took to respond after it finally went public. And given the delay of that happening, I can’t help that the NRA likely attempted to negotiate with Yeti prior to going public with the decision. How exactly would it benefit the NRA to just lie out of no where?