Aguila Holds Market Share, Producing over 1 Billion Rounds of .22 Rimfire a Year

Aguila Holds Market Share, Producing over 1 Billion Rounds of .22 Rimfire a Year
Aguila Holds Market Share, Producing over 1 Billion Rounds of .22 Rimfire a Year

Arizona -(Ammoland.com)- During the last six years, as the .22 rimfire ammunition bubble expanded and deflated, Aguila Ammunition saw the opportunity to gain market share. They aggressively took up the challenge. They now vie for the title of the largest producer of rimfire ammunition on the planet.

At the Shot Show over the last three years, Aquila management informed me they have come very close to doubling their production. They did this by purchasing new ammunition manufacturing capability. Aquila is now producing over a billion rounds of rimfire ammunition a year.

More than half of that goes into the United States market. My sources at Aguila would not give a specific number. It is more than 500 million rounds of rimfire ammunition being sold in the U.S. market every year. 500 million rounds is about 10 percent of the productive capacity in the United States.

That number is approximately double what Aguila sold in the U.S., six years ago.

They did this through innovation, price competition, and the willingness to expand with market uncertainty. Their gamble has paid off.

Innovation is one of the key factors. Aquila has a wide line of specialized .22 rimfire products. These include products such as the .22 Colibri, .22 Super Colibri, and the .22 Sniper Subsonic 60 grain cartridges are examples.

These are special purpose cartridges. But manufacturers do not know all the special purposes a cartridge may be used for when it is manufactured. Users often find uses the manufacturer never considered.

Price competition served Aguila well
Price competition served Aguila well

Price competition served Aguila well. They have been competitive with the least expensive American made .22 ammunition.

The willingness to expand, and the ability to expand, have been extremely important in grabbing U.S. market share. Aguila made the decision to expand early. They brought their new plant online well before competitors did. That allowed them to fill the voids created by the .22 rimfire purchasing bubble.

An important part of expanding was the ability to do so. In the U.S.A. the ability was significantly hampered by bureaucratic regulation at all levels. In the U.S.A., you cannot simply decide to expand the plant and do it. You have to obtain permissions from all levels of government. That means permission from the county level on up to the state and federal levels. There is licensing. There is approval by OSHA and the EPA.

I have been told, informally, a major U.S. ammunition manufacturer made the decision to expand .22 rimfire productivity early. They had not received the necessary permits four years later.

That is a tremendous advantage for manufacturers outside the United States. To their credit, Aguila saw the opportunity, took it, and prospered.

Most of the rest of .22 rimfire production goes to South and Central America. While the markets are not a big as the U.S. market, they add up to considerable sales.

Some product goes to the rest of the world. I do not have percentages for Europe, Asia, Australia, and Africa.

A market may be a small percentage of production. That does not mean it is insignificant. Ten million rounds of .22 rimfire is a substantial sale, even if it is only 1 percent of your production.

Another success story for Aguila is their minishell shotgun rounds.  The minishells are offered in 5/8th-ounce loads in 7.5, 8, and 9 shot, as well as in #4 and #1 buckshot rounds, and a 7/8th-ounce slug load.

The loads have become popular enough to inspire competition from U.S. manufacturers. Aguila management confirmed the product is popular and a good source of profit.

Aguila has organized minishell sporting clays tournaments in Guadalajara and Dallas. The tournaments are well attended and include rimfire and 3-gun competitions.

See a need. Fill it. Make a profit. Aquila has followed the time tested formula for success.


About Dean Weingarten:Dean Weingarten

Dean Weingarten has been a peace officer, a military officer, was on the University of Wisconsin Pistol Team for four years, and was first certified to teach firearms safety in 1973. He taught the Arizona concealed carry course for fifteen years until the goal of constitutional carry was attained. He has degrees in meteorology and mining engineering, and recently retired from the Department of Defense after a 30 year career in Army Research, Development, Testing, and Evaluation.

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Albert Everettwill fordAguila AmmunitionH.l.Mccormick Sr.Jerry Rowe Recent comment authors
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Albert Everett
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Albert Everett

After testing 15 different brands of 22lr target ammunition in my Walther GSP I found the only ammo that beat Aguila Rifle Match was Eley 10X. I can get a brick of Aguila for about $44. Eley 10X is $179.99 a brick. A .15″ smaller group is not worth $136 to me. Great ammo. I have had almost zero misfires.

H.l.Mccormick Sr.
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H.l.Mccormick Sr.

I don’t care about the noise, I like my 22 hollow points fast moving and hard hitting approximately 22-25 grains.

Jerry Rowe
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Jerry Rowe

I am 66 got my first of Roger 10/22 in 1965 back in the day I used Super x ammo and Remington cost 30cents a box. Around 1974 went to I mini mags & Stingers there my favorite. I still use Federal Winchester Remington. I’ll stick with made in America Semper Fi

David Englehart
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David Englehart

I find Aguila .22 ammo to be nearly as good as CCI, other than their powder isn’t nearly as clean burning. I have shot thousands of rounds of it and would definitely recommend it.

will ford
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will ford

I find I have tried several boxes and have a LOT of misfires in several boxes used in diffident weapons. I prefer US made. AND YES they ARE stored proper.

Peter Silvestre
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Peter Silvestre

I’ve run into a significant number of duds using Aguila. I know it’s not the gun because the problem went away when I switched to CCI. Complaints to Aquila with photos and data about lot number, etc. produced no intelligent response other than they would look into it.
Forced myself to use up my Aquila stock, switched to CCI and never looked back.

Aguila Ammunition
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Aguila Ammunition

Hi there Peter, I am with the customer service team at Aguila Ammunition. I am so sorry that you have experienced difficultly in finding a resolution or response to the issues you have inquired about. I understand your frustration and the inconvenience this has caused you. I would be more than happy to assist you in resolving and looking into this issue for you! We have recently put into place a new customer service department and can process issues like this much quicker. If you would like, you can email us at [email protected] and I can start looking into this… Read more »

ed
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ed

Made in America ?? Are you kidding me?? It is all made in Mexico. Some of it is package in Texas, but not made in USA.

Aguila Ammunition
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Aguila Ammunition

Hi there Ed,
I am with the customer service department at Aguila Ammunition. I understand the confusion of the labeling of Texas as many people are not aware that we are currently producing and in production for our product right here in Conroe, Texas. We are still producing ammunition out of Mexico as well, but it is true – we now have product on the shelves from the U.S.!

Please do not hesitate to contact us with any questions or comments! We will be more than happy to help!

louie pistolero
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louie pistolero

I like it too! But it’s about 50% overpriced. Think what their market share would do if they only had a 100% mark up?

Eric
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Eric

I love aguila .22 ammo sucks that I can not seem to find any maximum ammo anymore I used to buy 3-4 bricks at a time I wish they still produced those that’s all I used to shoot

Dan. Kamradt
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Dan. Kamradt

Top quality in my book great groping on all my 22s 10-22. SR 22 SW 22 no jams at all over 2000 rounds

Randy Voiles
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Randy Voiles

Very nice on the 22lr ammo great job. Most of the time I shoot 22 magnum and 22 tcm when I can find it

Rod
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Rod

The Aguila ammo is growing on me. These rounds as well as of course CCI are the only ones that shoot consistently through my .22 pistols.

Bobby
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Bobby

I have a Ruger 10/22 that I customized with fluted ss bull barrel, Magpul stock and Ruger trigger. I shot CCI Mini Mag, Browning High Velocity and Agulia 22 Super Extra. Results….. at 50yds CCI and Browning 2in or larger size group but the Agulia group I covered the group with a quarter easily probably could have used a nickel. These are 10 shot groups. Price point is in favor of the Agulia definitely but I go for what shoots the best out of my rifle. Don’t get me wrong, CCI and Browning shoot great out of my Ruger Mk1… Read more »

JoeUSooner
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JoeUSooner

Good article!

But it’s too bad this won’t get the message through the thick skulls in Congress and the regulatory agencies, that American industries are at a significant disadvantage.

Edward T Green
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Edward T Green

The first time that I used Aguila ammo (22cal) was many years ago. It had case burn through, poor bullet seating, etc. I tried it again about a year ago in my Browning HP (9mm). I experienced numerous stove pipes etc. I never had any problems with the HP before. My opinion of Aguila ammo. It &%#@.

Tim
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Tim

I appreciate you writing this article. I’m not new to firearms, but I rarely make purchases or shoot. However, I recently purchased a handgun(Canik Elite) and am excited to get reengaged since my Marine Corps days. I have been reluctant to purchase this brand of ammo having not heard of it and thinking it must be a “cheapo”, and focused on brands like Federal, Winchester, and Hornady. Because of your article I believe I’ll give it a shot. Thanks.

Joseph P Martin
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Joseph P Martin

I started using Aguila ammo years ago (Colibri, Super Colibri & SSS). The colibris are more silent than some of my air guns and perfect for eliminating small pest in the back yard in urban areas. The SSS has turned out to be the most accurate rounds for 2 of my .22 rifles and very accurate in my Ruger MK II. I haven’t shot much of their other ammo, but the uniqueness and quality of some of it is encouraging. Well made ammo, I recommend it.