ARFcom Interest Purchased by Brownells’ Holding Company, 2nd Adventure Group

2nd Adventure Group Brands 2019
2nd Adventure Group Brands 2019

USA – -(AmmoLand.com)- The popular AR15.com recently released a statement to its membership about the purchase of an interest in www.AR15.com by the holding company, 2nd Adventure Group.

“2nd Adventure Group is a holding company owned by Frank & Pete Brownell [of Brownells.com] designed to align brands and channels that empower people to be inspired, educated, and outfitted for a lifetime of enjoying and sharing the spirit of adventure. “

At last count, 2nd Adventure Group brands include:

and now..

Statement from ARFcom:

AR15com 2019

AR15.com Community Members,

We have exciting news to share with you today about the future of AR15.com.

The News

AR15.com has joined the 2nd Adventure Group family. The 2nd Adventure Group is wholly owned by Pete and Frank Brownell, and also serves as the umbrella company that owns Brownells, Inc. and other industry brands.

The Avila family will continue to run the site day to day and the same moderators will moderate the forums under the same rules for which you are accustomed.

Why?

In today’s world of social censorship and the muzzling of pro-Constitutional voices, it’s more important than ever to have a modern, forward-looking place where we can all meet, debate, discuss and create ideas to keep our Second Amendment and our uniquely American freedoms strong for generations to come.

In line with that need, the Avila family has long had a vision for making AR15.com an even more robust community for freedom-loving people like you. However, we need more resources to help make our vision a reality.

Under the new ownership structure, we (the Avila’s) can focus on developing critical website improvements, which include, but aren’t limited to:

•Easier to navigate forums
•A better equipment exchange
•More content production
•A host of user-friendly upgrades

The Future

We elected to partner with Pete and Frank Brownell because we’ve known them personally for years to be real advocates for both our First and Second Amendment rights. They see the importance, now more than ever, for having a free, unfiltered forum of pro-Constitutional voices and ideas to be heard. Put simply, they share in our vision for the future of AR15.com.

In the near term, not much will change. However, in the not-too-distant future, you can expect upgrades to the site aimed at improving your abilities to connect with friends and fellow community members, learn about new products, debate the topics of the day and interact with our advertisers… all in an effort to make AR15.com the ultimate voice for freedom.

We sincerely thank you for the 23 years of continued support; we can’t wait to see what the next 23 bring.

In Freedom,

Edward, Juan & Jorge Avila

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    EAvilaEdHTennXJuniorGrizzly Recent comment authors
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    EAvila
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    EAvila

    TennX said : “Junior has and continues to run it has his own personal fiefdom with special privileges for his friends.” Wow- such insight! Let’s see- I am the “junior” you speak of. I have probably fewer posts on the site than most anyone (considering my 20 years on the site). I do not participate in the day to day running of the site in any capacity whatsoever. And lastly, I do not have any friends, so it would be impossible to provide them with any special privileges! In the words of Mark Twain: “It’s better to keep your mouth… Read more »

    Grizzly
    Guest
    Grizzly

    Brownell’s has certainly ruined the once great business of Sinclair’s. Nothing new is ever developed any longer. They have fired every original Sinclair employee. I’m certain they will ruin this business just as well. All they are interested in is the money. Their prices and past proves that beyond any doubt.

    JDM
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    JDM

    Hopefully with the new owners, you won’t need to be a paid member just to use a detailed search function!

    Junior
    Guest
    Junior

    Amen!

    TennX
    Guest
    TennX

    Well, with the Avila’s still running the day to day operations of the site don’t expect free speech to reign. Junior has and continues to run it has his own personal fiefdom with special privileges for his friends. Any and I mean ANY criticism of NRA gets you immediately tossed as a “troll”. If you complain and want to appeal and send them an email they can take weeks to reply, that’s if they reply at all. There are far better forums to discuss ANYTHING.

    EdH
    Guest
    EdH

    $24 a year. I’ve been a Bronze member for a few years and don’t mind paying two bucks a month to stay away from a lot of the fray with trolls.