SAF on Offense, Launching TV Ad, Ramping Up Media Marketing

The Second Amendment Foundation is going on offense with a hard-hitting television ad appearing on several different networks.

U.S.A.-( With Capitol Hill now under Democrat control and Joe Biden preparing to fulfill a lifelong dream of being president Jan. 20, rough times may be ahead for the firearms community, so the Second Amendment Foundation is taking an aggressive posture “to protect the Second Amendment” from Biden and Kamala Harris.

The two-pronged effort began with the announcement that SAF had signed an agreement with Parscale Strategies to produce digital media marketing and social media advertising. Founder and CEO Brad Parscale served as a digital consultant and political adviser to Donald Trump’s 2020 presidential campaign, and also served for a time as campaign manager. He also served as the digital media director on the president’s 2016 campaign, SAF said.

But the second prong could smack anti-gunners like a wet towel. SAF is launching a new nationwide TV campaign to protect the Second Amendment by joining SAF’s popular “2nd Amendment First Responder” program with a one-minute message, to appear 40 times on several different television networks including DirecTV, Fox News, Fox Business, CNN, MSNBC, The Weather Channel, One America News Network, CNBC, HLN, Bloomberg and Dish TV.

The ad tells viewers their Second Amendment rights “are under attack like no other time in history.”

“Biden and Harris have pledged to make taking away your Second Amendment rights a top priority of their administration,” the hard-hitting message says.

“Joe Biden and Kamala Harris have been crystal clear about their gun control and confiscation intentions since Day One,” said SAF founder and Executive Vice President Alan M. Gottlieb. “There is no way to misunderstand where they want to take America, and in order to get there, they plan to trample the Second Amendment. We’re launching a new television advertising effort to recruit more 2A First Responders.”

Regarding the agreement with Parscale, Gottlieb noted in a prepared statement, “This will take SAF to new levels of support and influence at a time when it is most needed to counter the radical gun ban lobby and the Biden Administration.”

Gottlieb called it “a major step” for SAF, which has increasingly gained prominence over the past several months.

“Brad built the whole Trump Facebook, Google, Twitter and other digital media campaigns,” he noted. “This will undoubtedly take SAF to new levels of support and activity, which we predict will become increasingly important as 2021 unfolds.”

Parscale, quoted in a SAF news release, was blunt.

“A modern fight to protect the Second Amendment is happening now,” Parscale said. “Extreme factions of our nation want to eliminate the right to bear arms and the Second Amendment Foundation is on the front lines to protect it. I’m honored to join the fight to make sure Americans know the great work of the Second Amendment Foundation and protect our great Constitutional freedoms.”

Gottlieb told Ammoland News the “2nd Amendment First Responder” project has brought “tens of thousands of gun rights activists to the front lines” of the gun rights battle, at a time when things are just beginning to heat up. Biden’s controversial gun control scheme has been posted online for months, and covered extensively by Ammoland. The most alarming tenets of what some believe is a “Biden blueprint” for reducing the Second Amendment right to a regulated privilege are these:

  • Ban the manufacture and sale of assault weapons and high-capacity magazines. Federal law prevents hunters from hunting migratory game birds with more than three shells in their shotgun. That means our federal law does more to protect ducks than children. It’s wrong. Joe Biden will enact legislation to once again ban assault weapons. This time, the bans will be designed based on lessons learned from the 1994 bans. For example, the ban on assault weapons will be designed to prevent manufacturers from circumventing the law by making minor changes that don’t limit the weapon’s lethality. While working to pass this legislation, Biden will also use his executive authority to ban the importation of assault weapons.
  • Regulate possession of existing assault weapons under the National Firearms Act. Currently, the National Firearms Act requires individuals possessing machine-guns, silencers, and short-barreled rifles to undergo a background check and register those weapons with the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF). Due to these requirements, such weapons are rarely used in crimes. As president, Biden will pursue legislation to regulate possession of existing assault weapons under the National Firearms Act.
  • Buyback the assault weapons and high-capacity magazines already in our communities. Biden will also institute a program to buy back weapons of war currently on our streets. This will give individuals who now possess assault weapons or high-capacity magazines two options: sell the weapons to the government, or register them under the National Firearms Act.
  • Reduce stockpiling of weapons. In order to reduce the stockpiling of firearms, Biden supports legislation restricting the number of firearms an individual may purchase per month to one.
  • Give states incentives to set up gun licensing programs. Biden will enact legislation to give states and local governments grants to require individuals to obtain a license prior to purchasing a gun.

“We’ve got a fight on our hands,” Gottlieb acknowledged. “Protecting the right to keep and bear arms is going to require every resource we can muster.”

It’s not just a federal threat gun owners are facing.

In SAF’s home state of Washington, legislation was pre-filed to prohibit the open carrying of firearms at demonstrations in public places, especially on the capitol campus in Olympia. In years past, gun rights activists have appeared on the Capitol steps with rifles and exposed sidearms. Washington is an “open carry” state.

Senate Bill 5038 is sponsored by two anti-gun-rights Democrats, State Sens. Patty Kuderer and Mona Das. Both maintain it is a “commonsense approach to prevent tragedy during emotionally charged situations.”

They were scheduled to formally introduce the bill on the opening day of the Legislature, Jan. 11.

Kuderer told the Daily Olympian she expects a challenge on constitutional grounds. She dismissed the argument by asserting, “If it’s unconstitutional to open-carry at demonstrations, why isn’t it unconstitutional to prevent open-carry in courts?”

One reason might be that demonstrations are held outside, and court proceedings are held inside courthouses.


Utah Lawmaker Reintroduces ‘Constitutional Carry’ Legislation

Report: Biden to ‘Move Quickly Against Guns’

About Dave Workman

Dave Workman is a senior editor at and Liberty Park Press, author of multiple books on the Right to Keep & Bear Arms, and formerly an NRA-certified firearms instructor.

Dave Workman

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And so it begins! Soon they will take our guns and then, they will start picking us up off the street and the 2am visits will start. This has all been seen before in Joseph Stalin’s Russia!
The goal of the Globalists is to reduce the world’s population of “Useless Eaters.” Never ever give up your “Liberty Teeth!”
“I’d rather die than be your slave!” Paul Topete of Poker Face


The problem is getting people to believe what is actually going on. They just refuse to believe it can happen in America. I pray every day the people will wake up before it is too late.

Mystic Wolf

It already us too late, the most anti CONSTITUTIONAL creatures have been and are going to be put into office. With quid-pro-joe and kamawhamadingdong harris in office they will attack every right we have and they will either try to elimthem or diminish them in ways that will make our rights as useless as they can. Look what the media and monsters like fakebook and the bird brains of twitter have done and are doing, “censoring free speech at every turn they can”.


Come Take!


And bring lots of BODY BAGS!!!!!!!!!!!!!


And trucks to haul them off once filled.


I know how to operate a back hoe to hide the stench.


To Pedo Biden I say, good luck with that.


HI Dave. Why when you are quoting what someone else says or proposes do you refer to AR or AK as assault weapons and why when referring to a magazine that holds over ? rounds is it considered to be a high capacity magazine. IMO when we use their terminology we are buying in to what they are selling. In joe and kamaltoe’s eyes, anything semi auto is an assault weapon which includes finestine ,pelosi, gabby her old man and the list of people who started this years ago in kommiefornia and other places as you know. Nothing against you,… Read more »


Dave, correct. When citing Orwell’s most recent Newspeak Dictionary call out those terms as Newspeak to maintain clarity in principles. For instance, the M-14 and M-16 I carried in the Southeast Asian War Games were both Service Rifles. My twenty round magazines were Standard Magazines. I never heard the term “assault rifle” or “assault weapon” until 1993 when I read op/eds by Mark Rosenburg and other federally funded fascists bent on disarming America. My point is that clarity in language both supports our Natural Law theory based understanding of rights while at the same time destroying the the premises and… Read more »

Last edited 1 year ago by nrringlee

Good point. I was in the Army from 1975 – 1996 and never heard the term “assault rifle”. Nor was I familiar with “high capacity magazines”.

Charlie Foxtrot

The term “assault rifle” is the literal translation of the German term “Sturmgewehr”. The first assault rifle was the German StG 44, which was developed in the 1940s. The term “assault” refers to the corresponding German term “Sturm” and is used to reflect the use of the rifle, as in assaulting or storming an enemy position. It is, by design, a lightweight select-fire rifle.

The term “assault weapon” was invented by the anti-gun crowd and initially targeted handguns.

Rebel VA

It’s an assault rifle only if you assault someone with it! Could even be a single shot .22>


I disagree. It is not fully auto and may look like but doesn’t duplicate what a military assault rifle will do because there is no 5 burst or auto function. What your local law enforcement has to use against you is an assault rifle.
The person pulling the trigger is an assault person and 99 percent of the time is a demonrat. They don’t trust themselves and they think we are like them that is why they want to take all the guns away.


I don’t have “2nd amendment rights”. I have UNALIENABLE rights which cannot be taken, sold, given or otherwise disposed of. When it comes to UNALIENABLE rights the only thing that can happen is an INFRINGEMENT. I have NATURAL rights given at birth by becoming a live sentient being. We need to get behind and that will make BIDEN and any other psychopathic control freak IMPOTENT. Go check it out and help support the effort.


Dave: PLEASE got hold of Howard Lichtman from and let’s get behind what he is doing. IT is the ONLY way that we are going to do away with the insane control the psychopathic control freaks are trying to have over us. THEY NEED ENFORCERS. If they can’t get them..they are IMPOTENT.

Elisa Delaurenti

The ad tells viewers their Second Amendment rights “are under attack like no other time in history.”
Sadly, true….. but people have been hearing that every four years for decades now, so it just doesn’t mean anything any more to a lot of people.


Keep calling them assault weapons and see how far that gets us. MSM is winning by a large margin (unlike slo-joe) ,don’t use their own misrepresentations to argue with them. AR-15 and AK 47type are just semi auto rifles and are no more problematic to the general public.


– That argument won’t get you far these days. They are trying to ban all semi-autos, so not being “more problematic” doesn’t fly. I’d be surprised if the next AWB doesn’t include any standard full-size pistol such as glocks and s&w M&Ps.

I certainly hope we don’t get to that point as I do not relish being a felon facing lifetime imprisonment if caught. Cannot imagine such changes not leading to violence as too many of us would be left with nothing to lose.


I think a lot of people are going to be “reimagining” gun laws soon.

The people in this group historically went to great lengths to comply with every arcane law legislators passed.

They are the people who don’t commit murder, rape, armed robbery and other violent crimes.

They are also pissed the government is going to make them felons by passing more never-ending gun control laws. People in this group will “reimagine” that these new gun control laws are just things for politicians to pass, not things for people to obey.

Dave in Fairfax


Creepy Joe already said that he wanted to make 9mm verboten. He wasn’t even going by brand name.