Your Favorite Jeans Might Be in Gun Control’s Pocket

By Larry Keane

jeans iStock-539120094
Anti-gun jeans? More likely than you’d think. IMG iStock-539120094

U.S.A. -( There once was a day when a pair of jeans just felt good to put on. There was no pretense. No drama. Just a good fit for hard work or a casual day. It’s almost quaint when the trouser label just meant comfort and not a political anti-gun agenda.

Levi Strauss & Co. reminded the world that they’re not just a clothing company. They’re the fashion of woke gun control. The company that was once proudly American now pitches itself as a global corporation that clings to a sustainability strategy that focuses on climate, consumption, and community. That’s according to the corporation’s first annual sustainability report to shareholders of how the company incorporates environmental, social, and governance initiatives. That includes being in the pockets of gun control groups.

Deep in Levi Strauss’s Sustainability Report is the corporation’s confirmation that it’s not just making clothing to cover shoulders. They’re also repeating gun control’s half-truths to cover for them. On Page 181 of the report, the corporation blames the eruption of criminal violence on lawful gun ownership, noting that it disproportionally targets communities of color.

“LS&Co. has pledged ongoing support for gun violence prevention by rallying the business community on the issue, advocating for gun safety measures and providing philanthropic support to organizations on the frontlines of the epidemic,” the report states. “In 2018, we established the Safer Tomorrow Fund to support nonprofits working to address gun violence in the U.S.”

Woke Roots

It’s interesting that Levi Strauss took a stand on so-called “gun violence” and not criminal violence since that is where the actual problem lies. Their American headquarters is in San Francisco, where lawlessness is rampant. Homicides were up at the mid-year mark, as was criminal misuse of firearms. So too were car break-ins, burglaries, and auto thefts. San Francisco District Attorney Chesa Boudin was blasted by residents for failing to prosecute crimes from shoplifting to hate crimes. Boudin’s been blamed by city residents for “emptying out jails and prisons, and removing bail.”

Boudin’s latest proposal is a “cash for criminals” pilot program to pay criminals $300 a month to not shoot people. Anywhere other than San Francisco, that’s called extortion. It sounds outrageous, but this is the same city that’s investing in trash cans that cost $12,000 a piece instead of policing.

Levi Strauss is buying into the same hoodwinking gun control to solve criminal misuse of firearms. Instead of addressing the problems of policing, they’re lining the pockets of those who want to take away gun rights. They’re so invested, the corporation’s CEO Chip Bergh personally lobbied Congress to enact a radical universal background check bill that has a tucked-away mass gun registration requirement.

“Our advocacy work also includes reaching out to elected officials to pass common-sense gun safety legislation,” reads Levi Strauss’s Sustainability Report. “For instance, in 2019 Chip Bergh joined with other CEOs to send a letter to the U.S. House of Representatives supporting the Bipartisan Background Checks Act, which went on to pass the House. LS&Co. also led a CEO letter to the U.S. Senate calling for passage of background checks and red flag laws following several tragic mass shootings.”

Woke Jeans

Those paying attention will note that the woke gun control antics of Levi Strauss, which also owns Dockers, Signature by Levi Strauss and Denizen Brands, embraced gun control in 2016 as a corporate issue. That was the year the corporation asked customers to no longer bring guns into their stores. Those would include law-abiding gun owners who had to undergo a background check to first lawfully purchase their firearm and additional background checks to obtain a concealed carry permit.

In 2018, the clothing corporation announced a partnership with antigun billionaire Michael Bloomberg’s Everytown for Gun Safety gun control juggernaut. The corporation established the Safer Tomorrow Fund, which funds activists and nonprofits on “gun violence” issues. Bergh wrote in Fortune at the time that he wasn’t anti-Second Amendment, but when the corporation donates millions of dollars to groups like Everytown that want to ban entire classes of firearms and deny Americans their Second Amendment rights instead of advocating for holding criminals accountable, it’s hard to say it’s not trying to chip away at gun rights.

Since then, they’ve partnered with other groups, including Giffords’ Impact Network, to pass what it calls “meaningful gun safety legislation.” Yet, Levi Strauss was nowhere to be found when the firearm industry pushed the FIX NICS Act to get signed into law. That’s the law that provides states with the resources and compels federal agencies to submit all disqualifying adjudicated mental health and criminal records to the FBI’s National Instant Criminal Background Check System (NICS).

Giffords, Everytown, Bloomberg, and Levi Strauss aren’t interested in the hard work of holding criminals accountable for their horrific crimes. Instead, they cover up the real problems with thin fabric and misdirect attention to those who have nothing to do with it. Levi Strauss’s sustainability efforts aren’t solving the problems of runaway crime. It’s a cheap knockoff they’re selling to woke customers.

About The National Shooting Sports Foundation

NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations, and publishers nationwide. For more information, visit

National Shooting Sports Foundation

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Deplorable Bill

I won’t be buying Levis anymore. If they want to support communism they should move to Russia or China or North Korea.

Arm up and carry on

Green Mtn. Boy

I haven’t bought Levi’s in 30 years because their Marxist leanings, haven’t missed them either.


No surprise, I haven’t bought Levi’s in 35+ years. Didn’t realize the Dockers connection, but won’t be needing any of those either.

Last edited 1 year ago by JC

Texas jeans are made in America with American grown cotton.


No Levi jeans in my house as I wear Wranglers or Carharts . Levi jeans are for liberal pussies and bitches. Real men wear man jeans not bitch pants !




ya’d think this guy’s got a opinion or two, right?


“bitch pants.” lol…


Haven’t bought Levi’s for this very reason… for decades.


Like most comments here, I haven’t worn Levis in decades. They’ve been on a Marxist agenda for many years.


Frankly, this has been going on for more than a year, but I’m glad you are reminding your readers. I don’t advocate burning your Levi’s. You paid for them, so wear them out. If you choose to burn them, they’re yours. Do with them as you wish. That’s what I’m doing. I will not and do not buy new one’s. Every time you buy from Levi Strauss, you donate to the gun grabbers. Think about that the next time you need new jeans.


I stopped wearing jeans after the Army showed me the superiority of BDUs. So many pockets…


Levi jeans are made in china. Scum bag Commie Rat Bastards don’t give a flip about Americans!


newsflash.. so are the Kirkland brand at Costco. Used to be Malaysia, Singapore, etc. Once they went to China they are trash. they don’t fit the same, nor do they wear nearly as well, and are NOT comfortble any more. I complained, but since I dropped my membership I no longer care. Last two pair I got, once I realised how misearbly thei fit, I returned them demanding my money back. Which they quickly gave. Cleark said “we’ve been getting a lot of these back lately” same complaints”.


Did anyone notice, men’s trousers made in China have shorter pockets? Maybe they’re trying to tell us something.

Dogma Factor

Their HQ in in San Francisco California what else would you expect, just don’t buy any of their products. They have been a crazy left company for 20 plus years, why is this a surprise to anyone.

Last edited 1 year ago by Dogma Factor

I’m certain that Mr. Levi Strauss, the founder and original maker of those jeans, woshich he started making up in the gold fields around Sutte’s mill back about 1850 or so, would be rolling over in his grave to learn what his successors have made of HIS company. He provided a high qualityproduct at a very reasonable price, and they wore like iron. Because he used GOOD material and put them together well. The American Dream, for sure. Shifted his operatioins to San Francisco fairly early on.. supply and distribution were much more preacitcal there in that rapicly growing port… Read more »


Well Gee it’s to bad the company went to Crap huh. But it seems a lot of them have done that and crapped on us in the US of A. Everyone really needs to be blacklisting every company we find that does this. Buy American.


Who hasn’t known for thirty years that Levi-Strauss is one of the most leftist, anti-gun companies that a person can deal with? Anyway, good to keep getting the word out.

Big George

The same for anti-gun YETI coolers! It still surprises me the number of alleged 2A outdoor companies who sell Yeti products! You’ve probably have seen their ads!


My money goes to Orca Coolers. No deceptive sizes embossed on the side and made in Tennessee, not China.


It isn’t just Yeti. How about Prime and the number of people that use them and how about the guys that watch the NFL that swore they would never watch another football game and spend Sunday and Monday nights watching them. Nascar, the same thing. I don’t get it.


Most all cowboys wore Levi’s up till the early 1960’s when Levi’s decided to sponsor the “Gay Games”. That’s when Wranglers became the go to jeans. I have never bought anything Levi since then. Their attitude when asked about their sponsorship was “we don’t care what you think, don’t like it, get lost”.


I quit wearing Levi’s 20+ years ago. The only brands l wear now are Wrangler, Guide Gear, Sam’s Club brand Member’s Mark or Academy Sports brand Magellan.


This is precisely the reason I stopped wearing and buying Levi’s 15 years ago.


Haven’t bought a pair of Levi’s since they started to employ Chinese child labor. Now I only buy Wranglers.


Ditto for The Ford Foundation and The GM Foundation. Shucks! I really would like to buy only American vehicles. But I won’t directly or indirectly fund gun ownership restrictions.


To say nothing, of the quality of the CRAP, Detroit is putting out.
When I was young & broke – my first car was of used Vega that crapped out in 60K miles, my next was a new Pinto that died a slow death around 118-120K miles. Switched to Asian vehicles and ain’t going back.


Beware! Levi Strouse sells their products under other names also “ Dockers” being a case in point. They spread out to other lines 25 years ago when they pulled out of America for China and America quit buying their Chicom jeans.


I stopped wearing Levi’s years ago, couldn’t get the price or wear factor, also found and heard about the China connection, by, by, none in my closet for years, another company like Dick’s supporting the Gun Grabbers of America, another store I don’t do business with!!!!!!!!!! As I find them I do not do business with them!!!!!!!!!!


Don’t forget Coca Cola for their “ don’t be so White “ program- Pepsi is my soft drink until THEY bend the knee to the Lords Of The Left .


do your body an YUUUUGE favour and quit cdrining ALL soft drinks. They are terrible foryou. You will add twenty years of good health if you dump them all. Maybe once a month I’ll find and drink a Jarritos, the Mexican stuff made with real cane sugar and natural flavours. But mostly I don’t drink anything comes from the store in a bottle. good well water. Keep quality coffee and tea around make that. And the fake sugar chemicals used for the “lo cal” versioins are more hazardous to your health than the real sugar, the HFCS is deadly and… Read more »


Better find yourself another beverage to drink. Pepsi did that with the Fraud Obumer. I don’t drink either one now. Water is more healthy for you.


At the risk of sounding like an ad; when I discovered “Diamond Gussett” jeans (made in America) I quit buying any of the other major brands. They’re expensive but you get what you pay for.


Thanks but glad you can afford them. Texas Jeans has a great site and reasonable shipping. Made is USA also. No problem if you have short legs either. lol I can get 28″ inseams.

Country Boy

THis is old news. I stopped wearing Levis when it originally happened which has been a number of years ago. Must be rehashed news Tuesday.


and they stopped making their products in the us at the same time

The other Jim

The reminder is good, and some were not aware; see Deplorable Bill below.


I would ‘crop dust’ their display area in stores. This is achieved by eating anything with tomatoes followed by a chocolate milk. A crude but effective method.


I quit buying Levi’s 40 years ago.


It’s hard to find good jeans but Levis is not and will not be one of the Companies that I buy from.


I only buy from texas jeans, non woke, made in usa. I am pretty sure Levi and wrangler are both made in china and right after a slave laborer finishes a couple of pairs he takes a bullet to the head and has his organs harvested right away.


going back to school meant new Levis Jeans. Since they became anti gun rights decades ago, I moved to Wrangler brand and have been quite happy. Good quality 100% cotton jeans that look good and are durable all at the fraction of the price of Levis woke pants.


thankfully i live in south florida and don’t have to wear jeans or pants ever. my shorts are duluth brand and they are very good quality, so i am covered. levi’s is another company to add to the list of products i will never again purchase. haven’t purchased jeans in a decade or so.


I would walk around in my under wear before I would wear Levi


already stopped when they put a message about 150 years of quality on paper thin crap, just further justification

Big George

Levi Strauss is probably rolling over in his 501’s! The hypocrite woke owners probably don’t even know that Levi invented his riveted jeans so gold miners could wear them while they dug up Mother Earth with gold fever! I miss my stone-washed button fronts.


As the saying goes “Birds of a feather flock together” so goes the way of all Commie Corporations. I will spend my dollars with businesses and companies who support patriotism and our Constitution.


Levi Strauss & Co. reminded the world that they’re not just a clothing company. They’re the fashion of woke gun control.”

This is not really “news”. IIRC, they came out in favor of gun bans maybe 30 years ago.

(I haven’t worn jeans/dungarees in more than 30 years. I wear 5.11s all year ’round.)


From a kid right up well into productive adulthood, Levi 501’s were my daily wear. A clean pair was even good enough to wear to church or a dance. In my fifties I still bought the same size I did in high school, and could STILL wear them 25 years further on. But I wearied of paying three times for those 501’s than I saw, say, the Costco jeans for. So I wore the Costco ones.. until they started meking them in China and they no longer fit. they were now “just wrong”. Pockets in the wrong place, sizing hacked,… Read more »