Your Gun Meme Hurt Me! ~ Meme Wars & the Assault on Gun Culture

Opinion

The meme ecosystem, a staple of internet culture, is known for its humor, sarcasm, and, sometimes, controversial takes. But who would’ve imagined that this realm of digital satire would intertwine with legal dramas and the gun industry? The gun banners, that’s who.

It’s astounding to think that in a nation where the right to bear arms is enshrined in the Constitution, we now see lawsuits targeting gun manufacturers for their advertising campaigns and harmless funny jokes.

Let’s get one thing clear: guns don’t cause shootings. People do.

Highlighting the lengths some will go, Karen Lowy, who survived the horrifying 2022 D.C. sniper incident and is now armed with attorneys likely funded by anti-gun-orgs, and decided to drag various firearm makers into the legal arena. Dubbed “Lowy v Daniel Defense” (embedded below), her court claim is rather audacious: she insists that the promotional methods of gun companies, including funny memes, somehow “celebrate violence,” leading to her distress and agony.

And there you have it, fellow frogs: memes are bad.

The idea that memes or marketing hashtags are the root cause feels like a stretch. Marketing campaigns do not have the power to brainwash individuals into becoming killers. That work is best left to the CIA and a dash of MKUltra.

Popular firearms brands named in the suit include a whos who of American “patriot” manufacturers.

  • DANIEL DEFENSE, LLC
  • FAB DEFENSE,INC.
  • FAB MANUFACTURING & IMPORT OF INDUSTRIAL EQUIPMENT LTD.
  • BRAVO COMPANY USA, INC.
  • LOYAL 9 MANUFACTURING, LLC
  • FOSTECH, INC.
  • HEARING PROTECTION, LLC
  • CENTURION ARMS, LLC
  • MAGPUL INDUSTRIES CORP.
  • FEDERAL CARTRIDGE COMPANY
  • VISTA OUTDOOR, INC.
  • FIOCCHI OF AMERICA, INC. & FIOCCHI MUNIZIONI S.P.A.
  • STARLINE, INC.
  • SUREFIRE, LLC
  • TORKMAG, INC.
  • and JOHN DOES 1–20

Moreover, the firearms manufacturers mentioned in the lawsuit have every right to market their products within the parameters of the law. It’s on us, the society, to ensure that those with malicious intent don’t get their hands on such powerful tools. Blaming advertising campaigns dilutes the real issues surrounding gun violence.

For many gun enthusiasts and advocates of the Second Amendment, this lawsuit is another jab at their rights and culture. As one of America’s last U.S.-based manufacturing sectors that has not been framed overseas, the firearms industry’s advertising strategies(read funny jokes) should not be held responsible for the atrocities committed by unhinged individuals.

Recent lawsuits, like those from the families of the Sandy Hook victims, targeting Remington Arms and its advertising paints a worrying picture. It sets a precedent where companies can be held accountable for the actions of individuals who misuse their products. Should we then blame car companies for every DUI-related accident due to their “speed-glorifying” advertisements?

We are in a 5Gen Meme War

Hold onto your holsters, folks, because in a move that’s almost as laughable as some of the memes it references, this lawsuit has decided to spotlight internet jokes! Yep, you read that right: some good ol’ fashioned gun memes are now “evidence.” These cheeky internet quips, traded among firearm enthusiasts who know how to take (and make) a joke, are now being absurdly misconstrued as promoting violence. Let’s get something straight: the memes in question are humorous takes on gun culture, with no more harmful intent than a dad joke at a barbecue. They’re meant to make you chuckle, not to serve as a rallying cry for harm. Anyone with half a brain cell would see these memes for what they truly are: harmless banter. But for the uninitiated or those choosing to be willfully ignorant, give the lawsuit a gander. See if you can spot the so-called ‘dangerous’ memes amidst the sea of sarcasm and satire.

Magpul PEACE Sign Meme Twitter Advertisement (April 12, 2022)

SOLGW Facebook Meme Advertisement (October 24, 2021)

Fiocchi Instagram Meme Advertisement (February 28, 2020)

Fiocchi Instagram Meme Advertisement (June 12, 2021)

Daniel Defense Twitter Meme Advertisement (October 31, 2021)

SOLGW Instagram Meme Advertisement (April 14, 2021)

There are many more, so be sure to read the suit and share them online.

In times like these, when context and humor are sacrificed at the altar of outrage, defending our “right” to have a little fun is more crucial than ever. So, fellow gun enthusiasts, take this as a warning that we all need to meme harder, not retreat on the digital battlefield.

Bluntly put, a hashtag doesn’t pull a trigger. As tragic as these events are, it’s essential to place accountability where it truly lies and not to divert blame to suit a particular narrative.

Lowy v Daniel Defense


About Tred Law

Tred Law is your everyday patriot with a deep love for this country and a no-compromise approach to the Second Amendment. He does not write articles for Ammoland every week, but when he does write, it is usually about liberals Fing with his right to keep and bear arms.

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CBW

The left are permanent and perpetual VICTIMS. If you do not agree with the godless, hedonistic, absolutely dishonest and criminal, murderous philosophy of the left, you should be sued, imprisoned, punished and killed. Anything to keep you SILENCED. That’s how the tolerant left rolls.

Rob J

“For years, these manufacturers have deceptively and unfairly marketed their assault rifles, rifle accessories, and ammunition in ways designed to appeal to the impulsive, risk-taking tendencies of civilian adolescent and post-adolescent males.” Not sure whose hindside they think they are blowing smoke up, but “adolescent” males (or females for that matter) can not buy firearms in the United States, except for a small set within the WHO definition who are 18 and 19 years old… otherwise known as adults in the majority of the states and federally. “The Defendants employ sales and marketing practices that create and feed a consumer… Read more »

Jack S.

I really hope that one day someone just takes a stand like Hank Rearden did in Atlas Shrugged and just states that no matter what the court determines they won’t comply with the ruling. These frivolous lawsuits are getting ridiculous.

Zhukov

The judge should throw out the case with prejudice, and hold the lawyers in contempt for filing such a frivolous suit.

J.galt

Have the courts that allow these BS lawsuits to proceed ever heard of the 1st amendment?

this is a TOTAL FAIL of the courts and judges allowing this to proceed should at least be “ dis benched” if not disbarred or at least made to repeat the first year of law school

Terry

Sounds to me like the gun companies, not having any equipment in this referenced. Shooting should begin suing the lawyers for harming them and their businesses for libel.

Absolutely go on the offense towards these jokers

Last edited 2 years ago by Terry
2AGunster

Hey Libtards. Tuffin up Buttercups!

gsteele

Yet another “Karen” to ridicule and shake your head at. Somewhere, the notion that a free citizen is, well, “free” – got lost in the notion in many wooly heads that your rights end at their discomfort.  I agree 100% that guns should not be in the hands of criminals. That, and a quarter, will get you a nickel cup of coffee – as the old saying goes. Can we all agree that it is an absolute and total impossibility in any construction of reality short of the extinction of the human race that criminals cannot be disarmed? So that… Read more »

Coelacanth

Sphincter-clinchers are made, not born.

StLPro2A

The Second Amendment IS BIG BUSINESS for both sides. Not sure either side wants the 2A issue thingy resolved. A shitload of lawyers would have to get a real job. If today’s patriots manned up like our Founders, putting all on the line, we could put lawyers in the unemployment line…..and a pleasing assortment of politicians on pikes lining the DC Reflecting Pool….a couple visions with which America could be great again.

Last edited 2 years ago by StLPro2A