Dems to FTC: ‘Investigate Gun Industry’ for ‘Deceptive Ad Practices’

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Senators Richard Blumenthal and Ed Markey led a group of Democrat senators in a letter to the Federal Trade Commission, demanding an investigation of firearm industry advertising practices. IMG iStock-1182677191

U.S.A.-( In a four-page letter to the Federal Trade Commission this week, a dozen anti-gun Democrat senators are demanding an investigation of “unfair and deceptive advertising practices used by the firearms industry,” alleging gun makers have been misleading consumers about safety as they “target children and teenagers.”

Led by Senators Richard Blumenthal (D-CT) and Edward J. Markey (D-MA), the group contends, “For decades, the firearms industry has marketed firearms to consumers as a safe and proven product to protect themselves and their homes. Consumers should be informed of all the substantial and unavoidable risks that come with firearm ownership, possession, and use, and the FTC is in the best position to make
sure that the firearms industry tells them—and tells them accurately.”

However, a check of the websites of several different firearms manufacturers suggests quite the opposite. For example, the Smith & Wesson website notes, “Safe and secure storage of your firearm is one of your most important responsibilities. It is a full-time responsibility. You must always secure your firearm and ammunition separately so that they are not accessible to children or other unauthorized persons.”

Rival Colt Firearms notes on its website, “Colt is proud to be a supporter of Project ChildSafe® and the “Own It? Respect It. Secure It.” initiative. Remember to store your firearms responsibly when not in use! For more information, visit” There is a link to a brochure on Firearms Responsibility in the Home. 

And Sig Sauer’s owner’s manuals carry this notification: “The warnings in this operators manual are extremely important. By understanding the dangers inherent in the use of any firearm, and by taking the precautions described in this manual, you can experience a high level of safety in the use of your firearm. Failure to heed any of these warnings may result in serious injury or death to you or others, as well as severe damage to the firearm or other property.”

Alan Gottlieb, founder and executive vice president of the Second Amendment Foundation, commented via email, “Who the FTC should be going after is Democrat Senators and other politicians who make and run false statements and ads about gun owners and the Second Amendment. Talking about unfair and deceptive acts and practices these gun prohibition politicians are the real danger to freedom in our country.”

Blumenthal and Markey were joined by perennial Senate anti-gunners Christopher Murphy, Dick Durbin, Amy Klobuchar, Sheldon Whitehouse, Cory Booker, Dianne Feinstein, Kirsten Gillibrand, Alex Padilla, Elizabeth Warren and Jack Reed.

In their letter, the senators assert, “The rare instances in which a gun owner successfully uses a firearm for self-defense are far outweighed by the vastly higher number of injuries and deaths for the owners, family members, and other cohabitants. In fact, research indicates that for each instance in which a firearm in the home is used successfully in self-defense, there are 11 attempted or completed firearm suicides, seven criminal assaults or homicides involving a firearm, and four unintentional shootings.

However, writing at Reason Sept. 9, Senior Editor Jacob Sullum reported, “The largest and most comprehensive survey of American gun owners ever conducted suggests that they use firearms in self-defense about 1.7 million times a year. It also confirms that AR-15-style rifles and magazines that hold more than 10 rounds, frequent targets of gun control legislation, are in common use for lawful purposes, which the Supreme Court has said is the test for arms covered by the Second Amendment.”

The reference to AR-15-style rifles is significant because Blumenthal and his colleagues specifically criticize Daniel Defense advertising, claiming the company does this “in order to market weapons of war to the general public, and specifically targets and tailors its advertisements to children and teenagers with invocations of and references to popular first-person shooter video games like Call of Duty—a game reportedly played by the 18-year-old shooter in Uvalde.”

As other gun prohibitionists have been doing in recent times, the Blumenthal group’s letter subliminally attempts to perpetuate the argument that modern semiautomatic sporting rifles are “weapons of war.”

The letter might, itself, be misleading where the senators claim, “in February 2022, the families of nine victims murdered at Sandy Hook Elementary School secured a settlement against Remington Arms—the manufacturer of the firearm used to kill 20 children and six educators in Newtown, Connecticut almost 10 years ago—for its own marketing tactics.”

But Ammoland News effectively put the lie to this portrayal in a Feb. 17, 2022 report in which it was noted at the time of the settlement, “Remington Outdoor Company (ROC) no longer exists as a business entity.”

That settlement, the report explained, “was reached with the insurance companies that held policies with the now-defunct company, which essentially dissolved when various components of ROC were sold at auction in September 2020.

It should be noted this letter comes as the midterm election campaign season is ramping up, providing a possible “distraction issue” for Democrats, who have been reluctant to run on the economy, international affairs, the burgeoning deficit or even the price of gasoline.


About Dave Workman

Dave Workman is a senior editor at and Liberty Park Press, author of multiple books on the Right to Keep & Bear Arms, and formerly an NRA-certified firearms instructor.

Dave Workman

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Phony “Vietnam Vet” Recon Rickey Blumenthal should not even be in the Senate or government for that matter. What else has he lied about?
If common sense was taught in school we wouldn’t need warning labels for the “Stupid people.”


According to the prestigious “New England Journal of Medicine” the number one cause of death of young children in 2020 was from accidents involving motor vehicles of all kinds.
So. Who’s zooming who?!
These Ass Hats have access to this information but still lie through their teeth!

Mystic Wolf

Today it is that fyntenal stuff that is out there, the new stuff is from what I have read is colored to look like candy and is targeted for younger kids, we can thank the DEMONcrats for that one.


The gun lawyers should bring a law suit upon JB for opening the boarders to our USA to allow this fyntenal stuff in or country.

Wild Bill

I don’t think that they would have standing to complain.


The Usual Gang of Idiots, named in this article, know the facts, but they’re politicians, so maintaining the narrative, “guns are bad” and “vote for me, I’ll protect you from the evil Republicans”, are their stock in trade.


hippy – and they also neglected to mention that the majority of those accidents involved talking or texting while driving. Maybe teenagers in particular should not have cell phones. Hands free has been the law in my fair city for quite a while but when I have been out and about I still see people using their phones.


Richard and Edward should both be investigated for deceptive practices due to the fact they are Democrats . I have a message for both of these gun grabbing liars . ” I can smell bullshit from a mile away “


I call it MSUing…Making Sh$t Up!

Rebel VA

Upwind, no doubt!


Too many ‘gun tubers’ also falsely ranted about Remington caving to settle the suit. I kept pointing out that Remington no longer existed as a company and did not settle that it was the insurance companies that settled.


Haz – most of us have pointed out that inconvenient fact but the anti Remington drum beat goes on and on and on…………………
One would almost conclude that they don’t want to make the caving insurance companies to be cast in a bad light or something.


The only thing these politicians are doing is positioning themselves for the November elections by demonstrating they are “doing something” against the satanic firearms industry. These idiots know damned well that safety is a paramount concern with gun manufacturers, but instead never miss the chance to take what appear to be positive, anti-gun measures even if any literate child and adult knows the difference. Since these are elected officials one can only wonder about the mentality of the citizens who put them in office. God help us as a nation.

uncle dudley

More from the Nanny state, what a waste of taxpayer money by these elected idiots.

Mystic Wolf

Once again the (SATAN WORSHIPPING DEMONCRATS) are at it claiming that the gun makers are targeting kids for what they make, nothing could be further from the truth. The fact is these DEMONcrats are afraid of people having the ability to defend themselves against the thugs that are out there. The demons that are in the the group of baboons (congress) just want to disarm the people so they can force everything they want on the people, look what they are doing with violent felons, they are letting them out no charges no nothing so that the crime wave can… Read more »


When Blumenthal calls the AR15 a weapon of war, does he mean like the rifle he carried when he served in Vietnam ?


K – I doubt that Danang dick could even articulate the difference between a garden variety CIVILIAN AR15 and any iteration of the M16/M4 series.


All the usual suspects are involved in the attempted demolition of the Constitution. Until we have term limits in the District of Corruption, this will continue. These domestic enemies cannot distinguish the difference between a right and a privilege. Driving a vehicle is a privilege granted by the government, owning and using a firearm is a right.


I have never purchased a gun that was new that didn’t come with an instruction manual that says you need to read the entire manual before attempting to clean or use your gun. There are pages upon pages that talk about gun safety and it seems that the seven different brands I have all say, check that your weapon is clear before cleaning it and how to check it. I have never seen an add that looks like it is set up to produce a desire in a child to own a gun. As far as tying the AR with… Read more »


Investigate the gun industry for deceptive ad practices? Did I miss a Taurus ad that claims their guns are reliable and durable?

Last edited 11 days ago by Nanashi

Blumenthal, another neck that needs measured for a hemp necktie.


dont think good rope is called for just cheep Chinese shit


“…We the Little Peeps are demanding an investigation of “unfair and deceptive campaign advertising practices used by the politicians,” alleging politicians have been misleading voters about….well, you name it…..everything.”

There fixed it for you all.