Burris Optics is excited to announce the launch of a comprehensive suite of four online ballistic tools to help shooters maximize the potential of any Burris riflescope.
Burris Launches Online Ballistic Services
Burris Optics
Today is Tuesday, October 28, 2025 
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Burris Announces New Reticles & Accessories For 2016
Burris Optics is excited to announce the introduction of an expansive selection of new reticle offerings and optic accessories for 2016.
Burris Optics Introduces New M.A.D. Knob System for 2016
For 2016, Burris Optics has developed the new Modular Adjustment Dial (M.A.D.) System, allowing shooting enthusiasts to choose from competition-style exposed knobs or capped knobs on both…..
Burris Optics Expands Partnership with Gray Loon Marketing to Include PR Services
Burris Optics of Greeley, Colo., recently announced that Gray Loon Marketing Group will be the agency of record for public relations to compliment their current role in website development and…..
Keeping Your Nose To The Charging Handle
It’s hard to force yourself to push your nose that far down, and to keep squared up with your gun…
Earn Cash Back or Free Steel Rings with XTR II Riflescope Purchase
Burris is introducing a new summer rebate promotion that gives the buyer two great options for redemption.
Burris Introduces New Side Parallax Adjustment for Popular Riflescopes
Burris is introducing a new side parallax adjustment to its popular long-range Fullfield E1 and Predator Quest riflescopes.
Burris Upgrades Popular XTR II Riflescope Line
Burris, a leader in riflescope technology, announces exciting upgrades to their popular XTR II line of tactical riflescopes.
Burris Optics Launches Company Rebrand as Well as a Brand New Website
As part of a complete rebranding effort, Burris, a leader in riflescope technology, unveiled a dramatic new look at SHOT Show 2015.