Greeley, CO -(AmmoLand.com)- Burris Optics of Greeley, Colo., recently announced that Gray Loon Marketing Group will be the agency of record for public relations to compliment their current role in website development and other marketing services.
“I’ve worked with Gray Loon for 13 years and have always been pleased with their direction, creativity, and ability to prove results,” said Stephen McKelvain, Chief Global Marketing Officer for Burris Optics. “Adding their innovative PR services to the mix will strengthen our marketing message.”
Whether it’s riflescopes, sights, rings or mounting systems, Burris Optics has been a trusted name in the hunting and shooting industry since 1971.
Gray Loon’s foundation is built on digital marketing, and will work with Burris to develop a fresh approach, implementing creative PR strategies to provide media influencers with information and news in an ever-changing, interactive landscape.
“We’re building something special at Gray Loon, and we’re excited Burris is a part of it,” said Jonathan Harling, Public Relations Director for Gray Loon Marketing Group. “Our companies have established a great partnership through the years, and have the same vision in taking Burris’ brand to the next level.”
For more information about Burris Optics and its products, visit burrisoptics.com or call 970.356.1670.
For more information about Gray Loon Marketing Group, and its services, visit grayloon.com or call 888.472.9566.
About Gray Loon Marketing Group:
Gray Loon Marketing Group is located in Evansville, Ind., and specializes in both digital and traditional media services, offering a diverse portfolio of clients with cutting-edge design, development and strategy, print creative and branding, as well as public relations to help companies make a positive impact on the consumer.
For more information, visit: www.GrayLoon.com.
About Burris Company, Inc.:
Founded in 1972 and headquartered in Greeley, Colo., the Burris Company offers a complete line of premium optics, including riflescopes for hunting, competition, law enforcement and military; handgun scopes; spotting scopes; mounts and accessories.