Lutto And Nischalke Join Forces To Form New Public Relations Firm

Lutto And Nischalke Join Forces To Form New Public Relations Firm

Hunter Outdoor Communications
Hunter Outdoor Communications

San Antonio, Texas — -(AmmoLand.com)- Karen Lutto, former president and owner of Lutto & Associates public relations, and Mike Nischalke, former editor-in-chief of Shooting Times Magazine, have launched a full-service outdoor public-relations agency, Hunter Outdoor Communications.

Named after Lutto’s son Hunter as well as drawing focus toward the outdoor industry it will primarily serve, Hunter Outdoor Communication was created as a legacy company that brings the benefit of Ms. Lutto’s and Mr. Nischalke’s combined 35-plus years of practical experience amassed while working in this industry.

The combined backgrounds of the two principals of HOC offer their clients a unique form of PR agency. Lutto has owned and operated an independent public relations agency for more than 16 years. With a primary focus on the outdoor industry, her company has also handled real estate, banking, and business-to-business enterprises. Lutto is a veteran of the public relations field, bringing forth more than 24 years of public relations experience, including work at a Silicon Valley PR agency, a national advertising agency, and as an in-house director of public relations for an international optics company.

Including his term at the helm of Shooting Times, Nischalke brings 17 years of editorial and media relations experience, beginning in the Marine Corps, where he escorted multinational members of the media during such events as Operation Restore Hope in Somalia and a high-level espionage trial at Quantico, VA. Nischalke also spent nearly a decade at the National Rifle Association, first as a staff photographer, later as the editor of Shooting Sports USA, and finally as the senior editor of the American Rifleman. He was also a frequent contributor for “American Rifleman TV.”

A 20-year veteran in the public relations arena, 16 of which have been with Lutto & Associates, Kimi Herndon will join HOC as an account executive. She will remain in Richmond, Virginia where she will manage the HOC satellite office. Herndon can be reached at [email protected]

The team members of Hunter Outdoor Communications are extremely excited to launch their full-service public relations agency, with its headquarters in San Antonio, Texas, and a satellite office in Richmond, Virginia. For more information on the company please call (830) 755-4308, or e-mail [email protected]

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