Crosman Debuts New Booth At Shot Show

Crosman Debuts New Booth At Shot Show
Featuring Dramatic Interactive Elements.

ROCHESTER, New York –-(AmmoLand.com)- Crosman Corporation, a mainstay in the shooting sports, will debut a dramatic new booth to introduce its 2010 lines of airguns, airsoft, archery and precision optics at the 2010 SHOT Show in Las Vegas.

The new booth is a blend of efficient staging and dynamic presentation. The booth was designed and built by Mirror Show Management, like Crosman, named as one of Rochester’s Top 100 Companies for 2009.

According to Sue Piedmont, Crosman exhibits and customer service manager, the booth combines the excitement of shooting and the practicality of displaying multiple product lines at the show.

“It’s said that you have to get a prospect’s attention before you can sell him anything,” she said. “Our booth, with its upward planes and circular signage, certainly does that. But this airy booth also provides both an open traffic pattern as well as closed conference rooms for privacy and meetings. Though that may seem like a contradiction in terms, Mirror Show Management has done a fine job of accommodating both in a design package that will serve us well. We anticipate that it will be one of the most eye-catching displays at this year’s SHOT Show.”

Mirror Show Management’s Roseann Denoncourt, vice president of client services said, “Working on the new Crosman display was a truly collaborative effort. Crosman’s multiple product lines serve as visual supports for the overarching corporate logo. New groundbreaking products for 2010 are highlighted on the base of each column. Our goal was to create a ‘three dimensional catalog’ that accented key product but allowed a deeper dive into Crosman’s entire product line. I’m very pleased with the final product, which was based on Crosman’s tradeshow goals and our vision, cutting edge design and implementation,” Denoncourt said.

Mirror Show Management’s design features kiosks that highlight new products and technology. The product gallery offers a sampling of all the company’s product lines including Crosman and Benjamin airguns, Remington and Marlin licensed airguns, Crosman, Bushmaster and Game Face Airsoft, CenterPoint Hunting and Outdoors Precision Optics and Archery, and ammunition.

There is even an enclosed, interactive airsoft shooting gallery, where visitors can try their hand at shooting an airsoft assault rifle loaded with the new Game Face Airsoft Verdict marker BBs.

The booth’s 2,500 sq. ft. will be located on level 2 of the SHOT Show in Las Vegas, open to the trade from January 19-22, 2010. Crosman’s booth number is 13038.

For further information on the new Crosman SHOT Show booth, or on any Crosman, Benjamin, Crosman Archery, CenterPoint Hunting and Outdoors Precision Optics and Archery products, or Game Face Airsoft products, visit the company’s Web sites at www.crosman.com, www.centerpointhunting.com, www.gamefaceairsoft.com, or write to Laura Evans, marketing coordinator, Crosman Corporation, 7629 Routes 5 & 20, East Bloomfield, NY 14443, email her at [email protected], or call her at (800) 7–AIRGUN (724-7486).