Whitetail Authority Launches its Remodeled Website that Doubles its Inventory
BALDWIN CITY, Kansas –-(Ammoland.com)- Whitetail Authority recently launches their new website at www.WhitetailAuthority.com .
Whitetail Authority is an industry leader as an innovative online retail hunting store that is the first-and-only to specialize in Hunting Gear Parties.
We asked the President of Whitetail Authority Shawn Mahaffey why Whitetail Authority underwent such significant site changes and completely remodel its website?
Shawn explains, “We are a 3 year old company and each year the available gear technology increases so much that we had to update the site to keep up with the high level of demand and checkouts. With the implementation of the Hunting Gear Parties and the sales we acquired on the website in 2010, we really had no choice but to upgrade so that we could offer premier customer service for our rapidly growing customer base. In 2009 we serviced about 800 customers. In 2010 we serviced close to 8000 customers.
For 2011 we will process close to 25,000 + orders. We had to get ready so nothing would fall through the cracks. The final and most prominent reason for the remodel is that our inventory online for 2011 will be close to 50,000 products. We have expanded our horizons due to the catalyst affect of our Gear Parties concept. We walked past a lot of business last year that should have been right there with us.”
Extraordinary future growth appears imminent for Whitetail Authority as it grabs market share from some of the traditional hunting gear shops.
“Our new expansion includes, ammunition, optics, hunting dog training supplies, trap & skeet equipment, reloading equipment, Upland Bird Hunting Gear, Waterfowl Gear, all big game hunting gear, advanced optics selection, gunsmith equipment, trapping and more.” -Shawn Mahaffey
Upon comparing the new site to its older version we are noticing a ton of additional features, so we asked Shawn if any of this was influenced through direct customer feedback. Shawn states, “Over the last 3 years we made it a point to ask our customers what they would like to see on the site. So we added a lot of features that you just don’t see from other hunting stores. For instance, the abundance of content found in the numerous Hunting Blog links to the best hunting blogs in the country.
We also added a Free Classified area where everyday people can sell used hunting gear, lease or sell hunting property, food plot management equipment or even farm equipment. We added an Outfitter section where our customers can review Outfitters and check them out before making a decision. Our hunting articles section, where our visitors can catch up on some great stories and pick up on new hunting tips and tactics has become an integral part of our attraction.”
It appears that Whitetail Authority has developed new and innovative ways to reach the ever expanding retail customers in the hunting arena. Shawn lets us in on a little information about the future of the company in 2012, following its historically unprecedented growth, Whitetail Authority will be expanding into the Fishing and Camping arena, by January 1 st 2012.
Whitetail Authority will offer close to 50,000 hunting products on their website and at their Hunting Gear Parties. By the end of 2012 with the expansion into other outdoors sports, Whitetail Authority will hold over 100,000 products in the new online store!
“Where we are separating ourselves from our competition is putting our focus on our customers and serving them with grit that matters to them.”-Shawn Mahaffey
About Whitetail Authority:
Whitetail Authority is a one stop shop for the hardcore whitetail hunter seeking the latest and greatest hunting gear. From traditional favorites to the most technologically-advanced gear, you will find it all at www.whitetailauthority.com.