ALPS Celebrates 20 Years of Business

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Active Lifestyle Products and Services

New Haven, MO –( ALPS (Active Lifestyle Products and Services, Inc.) and its brands ALPS Mountaineering, ALPS OutdoorZ, Cedar Ridge, and Browning Camping (licensed gear) proudly celebrates its 20th anniversary in 2013.

Since Dennis Brune founded the New Haven, MO-based company in 1993, the ALPS brands have been designing and marketing quality camping gear to keep enthusiasts outside at an affordable price. Starting with only fanny packs in 1993, the product categories have expanded into a full line of packs (backpacking and hunting), tents, sleeping bags, air pads, camp furniture, air beds, and hunting blinds.

In honor of the 20th anniversary, ALPS Brands has unveiled their new website, to give consumers more information and background on all of their brands. If you visit this website, you will find information about various giveaways, contests and promotions. Over $2000 worth of ALPS gear will be given away over the next several months as ALPS continues to celebrate their 20th anniversary, so check out their website for more information.

The name Active Lifestyle Products and Services was chosen to leave the door open for all possibilities of the type of gear offered to consumers. Whether the active lifestyle you like to pursue is camping, backpacking, hunting, or fishing, ALPS has gear that is fitting for your sport and can cover a broad range.

“This was very important to me when I first started the company,” said Dennis Brune, President. The first brand, ALPS Mountaineering, only focused on backpacking and camping. Because their products are designed to be performance oriented and affordable, they soon had their customers asking them to develop products with camouflaged fabrics for the hunting market, so they developed their second brand, ALPS OutdoorZ. Next came the licensing arrangement with Browning and their slogan, “The Best There Is,” which was a perfect fit for the ALPS Team.

“A lot of companies say they listen to their customers, but we think we do it better than most,” said Brune. “We’ve been adding product categories and brands because our customers continue to ask us for more products. We also have a fantastic team of employees that are friendly and easy to deal with, so when you combine that helpful attitude with great products, you have a formula for success.”

About ALPS: Active Lifestyle Products & Services was started in 1993 with the mission of providing quality, high performance, and affordable gear for backpackers and campers.  ALPS Mountaineering designs and markets tents, sleeping bags, air pads, packs, and camp furniture.  Their second brand, ALPS OutdoorZ, was started in 2007 when they extended their knowledge gained from designing quality backpacking and camping gear to market and design camouflaged gear for hunters, such as packs, turkey and blind chairs, and sleeping bags.  In 2009, ALPS became the licensee for the Browning Camping line.  Cedar Ridge was started in 2011 and focuses on tents, sleeping bags, and air pads for family campers who are looking for a starter set of gear that is quality made, matched with an affordable price.  ALPS and Browning Camping items are sold and distributed in the best camping, backpacking, and outdoor dealers throughout the entire US and Canada.


1 White Pine ∙ New Haven, Missouri, 63068 ∙ ALPS (800) 344-2577 ∙ Browning Camping (877) 459-2825 ∙ Fax: (573) 459-2044