Columbus, GA -(AmmoLand.com)- Realtree, the world's No. 1 camo brand, will be the “anchor brand” for the newly created Outdoor Exhibit Area at the MAGIC Marketplace, August 17-19, 2015, at Mandalay Bay Convention Center in Las Vegas.
The MAGIC Marketplace, held twice annually, is a tradeshow with global reach, hosting 60,000 attendees from more than 120 countries. Product categories include men's, women's, junior's and children's apparel; footwear; accessories; and sourcing. Realtree's 50- by 60-foot exhibit will be located in the Collective Hall at Booth #25115.
“As lifestyle trends have taken off, we've expanded our reach by educating and partnering with licensees and retailers outside of the hunting industry,” says Jill Slocumb, Realtree's New Retail and Brand Director. “We are the outdoor brand that MAGIC sought to expand this category.”
“This show represents our commitment to our partners,” Slocumb says. “It's an opportunity for them to showcase their authentic outdoor and lifestyle products as well as tap into new retailers and the expanded fashion market.”
MAGIC is also the venue where Realtree will introduce its new Xtra Colors program. This program makes color trend options available to licensing partners who want to offer their fashion-conscious customers products with an outdoor element that stands out. The program appeals to customers who prefer to show off their enthusiasm for the outdoors across multiple seasons and for multiple activities.
In addition to more than a dozen suggested fashion-trend background colors set against either light or dark leaf and branch patterns, Realtree partners have the option to create their own colorways via the Xtra Colors customizable color palette selector.
For more information about the MAGIC Marketplace, visit www.magiconline.com.
Realtree is the leading licensor of camouflage patterns in world, with 70 percent market share. We are partnered with more than 2,000 manufacturers who produce 18,000-plus products utilizing our camouflage patterns and brands. These products are offered by 35,000 retailers, resulting in $4 billion in annual sales. Realtree is more than the world's most effective camouflage. We are a media company with television shows, DVD titles and web properties that extend our reach into millions of households nationwide. And we are a marketing company with 30 years of experience in using integrated marketing strategies to keep Realtree patterns and brands at the forefront of the outdoor industry.
For more information on becoming a Realtree partner, please visit the Licensing Section at the Realtree Business Site.