Las Vegas, Nevada – -(AmmoLand.com)- ‘Those who fail to learn from history are condemned to repeat it.’ ~ Winston Churchill.
The words are as true today as when Churchill uttered them in 1948 or George Santayana when he originally said essentially the same thing in 1905. Yet, major organizations, those with no stake in politics, are taking political sides and alienating their consumers in the process.
Perhaps the CEO of Dick’s Sporting Goods was just ignorant of his consumer base or Yeti made a miscalculation when it cut ties with the NRA.
However, when it comes to NASCAR taking an anti-gun approach, it simply baffles the imagination as to who is calling the shots and how out of touch they are with their fan base.
NASCAR chooses Anti-Gun stance
“We just heard from NASCAR on a number of gun-related ads and unfortunately, due to a gradual shift in NASCAR’s position on guns, these ads must be edited/changed—especially those that are depicted as assault-style rifles/sniper rifles. NASCAR is still open to some of the less controversial gun accessories, concealed carry, or classes.”
Consider this, even if your audience was split 50-50 as to the issue of the Second Amendment, why would you intentionally alienate half of your base? Let’s take it to an extreme. What organization wants to intentionally anger even 10 percent of its base? I am sure much more than 10 percent of NASCAR’s fan base is pro-gun, but that seems to be of little import to NASCAR. This is an organization which bragged for years that it was born out of bootleggers running Moonshine. NASCAR’s Winston Cup Series ran for over three decades sponsored by none other than the R.J. Reynolds Tobacco Company.
What about the Busch Series? Does NASCAR now view hunting rifles, Modern Sporting Rifles, and even scoped .22 LR rifles as so taboo that they cannot even be depicted in an ad in the official program sold at the races?
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