Ruger Wins Two Big Rock Sports Outdoor Expo Awards

NEW Ruger SFAR 308 Win, Small-Frame Autoloading Rifle
NEW Ruger SFAR 308 Win, Small-Frame Autoloading Rifle

U.S.A. -( Sturm, Ruger & Company, Inc. (NYSE: RGR) is pleased to announce that it has earned two awards from Big Rock Sports at the 2023 Big Rock Sports Outdoor Expo in Nashville, TN. The SFAR, or Small-Frame Autoloading Rifle, was awarded the best product in both the Rifle / Shotgun category and the Overall Best New Shooting Sports Product category.

The Big Rock Sports New Product Showcase winners are selected based on votes from participating retailers from around the United States. Unlike other industry trade show awards, outdoor retailers at the Big Rock Sports Outdoor Expo were given sole power for voting after reviewing each product in person at the show.

“This event is differentiated from other new product showcases at industry trade shows where media organizations have a strong influence over the outcome,” explained Big Rock Sports Senior Vice President Brian Phillips. “Since our outdoor retailers know the products and how they’ll perform better than anyone else, it only makes sense to give them exclusive power to vote for the winners.”

The Ruger SFAR combines the ballistic advantages of .308 Winchester with the size of a traditional MSR. The smaller of the two initial configurations of this rifle features a 16″ barrel model and weighs in at just 6.8 pounds unloaded. By utilizing superior materials and engineering, the SFAR is bigger and stronger where it needs to be and remains smaller and lighter than comparable .308-sized rifles.


Sturm, Ruger & Co., Inc. is one of the nation’s leading manufacturers of rugged, reliable firearms for the commercial sporting market. With products made in America, Ruger offers consumers almost 800 variations of more than 40 product lines. For more than 70 years, Ruger has been a model of corporate and community responsibility. Our motto, “Arms Makers for Responsible Citizens®,” echoes our commitment to these principles as we work hard to deliver quality and innovative firearms.Ruger Firearms

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Hear Me Roar - Courageous Lion

The concept isn’t new. There are at least two other versions out there. They are both VERY expensive. Thanks to Ruger someone can now own one of these size 308’s without having to put a 2nd mortgage on the single wide.

Matt in Oklahoma

This is one of the best rifles I’ve ever picked up. I’m getting moa out to 450 with several types of factory ammo. It’s a pleasure to carry in the canyons and hills.

Country Boy

Might be my next .308 AR rifle…..