New Digital Magazine SportsmanLife Launched

Professional Outdoor Media Association
Professional Outdoor Media Association

JOHNSTOWN, Pa. –-( The Professional Outdoor Media Association (POMA) announced the launch of SportsmanLife magazine during the organization annual press conference at the 2014 SHOT Show in Las Vegas, Nev. last week.

The magazine’s content, which includes articles, images, videos and more, will be developed entirely by POMA’s professional media members. The quarterly digital magazine will launch in April 2014, and is published by Earth Sports Redux LLC (ESR)/ Labyrinth Holdings the publishers of Gamekeeper’s Magazine – Farming for Wildlife, Mossy Oak’s Turkey Thugs and Hunting the Country Outfitters Guide, as well as others.

“Content distribution, social media, magazines, publishing — it’s truly amazing how things have changed since I first started in the industry some 25 years ago,” stated SportsmanLife editorial director and outdoor communicator Eddie Lee Rider. “Distribution and quality of content are the cream that has risen to the top. And it was with this knowledge that I contacted POMA regarding this project.”

“POMA’s membership has, without a doubt, the best content developers available, from writers, to photographers and broadcasters — you name it, they are the experts and the most in-demand professionals in the space.

In addition, knowing how POMA professional communicators maintain and drive content from myriad channels they maintain on their own, coupled with the distribution channels POMA’s corporate partners can contribute, the potential is immense. Both the content stream and distribution stream are available. So, along with POMA, I am happy to announce the launch of SportsmanLife: The Official Publication of the Professional Outdoor Media Association.”

POMA’s more than 350 professional outdoor journalists live the outdoors, they don’t just cover the outdoor beat. You’ll find them afield the majority of the time, and their content sizzles with the spirit and energy of those who truly live the sportsman’s life.

“The partnership with ESR brings POMA and its members unparalleled benefits,” said Laurie Lee Dovey, POMA executive director and CEO. “First, POMA Media Members enjoy a new market open only to them. Second, POMA Corporate Partners garner important discounts on advertising packages. Third, ESR has committed a substantial portion of the magazine’s profits back to POMA, which help POMA assist all members in growing their businesses and offering cutting-edge services.”

Request editorial guidelines, query the editor or request an advertising media kit by emailing Eddie Lee Rider at [email protected].


About POMA
POMA’s mission is to foster excellence in communications at all levels, help members build their businesses, connect media and industry, promote fair and honest communication of the traditional outdoor sports and conservation stories, and mentor the next generation of traditional outdoor sports communicators.

POMA members include the outdoor industry’s most noted journalists and communications professionals including print and online editors, writers, photographers, independent producers, broadcasters, videographers, bloggers and more; as well as Corporate Partner members which are manufacturers, conservation organizations, service providers and other interested entities. Join POMA online or contact Laurie Lee Dovey for more information.


About Earth Sports Redux LLC
Earth Sports Redux LLC (ESR) was formed in March of 2012 through the purchasing the assets of W3 Media Group which was operating a web property under the name Earth Sports. The entity was primarily a technology company which had successfully built a powerful online social media platform geared to the outdoor industry. Earth Sports Redux LLC purchased the technology and other related assets with plans to re-launch the website in late 2013. To complement the website and round out its strategic focus on the outdoor industry, ESR created two primary product lines which are sold in the outdoor market today – custom publishing and content creation/syndication.

Branded as ContentWorks Engine, ESR has changed the way content marketing is performed on the Internet by combining the creation of compelling content with the use of both broad and targeted Internet syndication technics to drive readers to our client’s content. We have programs and packages that target the outdoor industry through our Earth Sports Redux brand

Doug Moore, CEO
Moore has spent 25 years as a publishing entrepreneur launching more than 50 magazine titles and dozens of online properties. While CEO of Vulcan Publications, Doug launched a handful of B-to-B tradeshows and he was a partner in the leading tradeshow event marketing company in the U.S.

In 2002 Mr. Moore was the lead investor and Chairman of and headed the team that was responsible for rolling up more than 100 college websites into the network. Moore sold Vulcan Publications to Cygnus Business Media and Vulcan Outdoors to EBSCO in 2002. Since that time he has launched and sold a handful of lifestyle titles including Private Air Magazine, Nicklaus, and Private Gates. His real estate sales and marketing firm managed real estate developments in the Caribbean and Central America including Abaco Club, Cap Cana, and Reserva Conchal. Moore is an owner in Labyrinth Holdings LLC as well as CEO. Moore is a father of 5 children and is an avid outdoorsman and passionate golfer and sports fan.

Eddie Lee Rider, Jr., Publisher and Editor
Eddie Lee Rider Jr. is a media professional with 25-plus years of experience and long-established ties in the outdoor industry. His specialties are publishing, custom publishing, digital media, new business development, customer management, sales management, consumer marketing, editorial, and audience development. He has initiated several strategic partnerships for some of the industry’s largest brands and names, including Cabela’s, Bass Pro Shops, Mossy Oak, Remington, Nikon, Knight & Hale, and International Paper among a few. He oversees all editorial functions of the digital magazines and the website.