ZEISS and Under Armour Team up to Launch the New TERRA ED 8×32 and 10×32 Binoculars

TERRA ED 32 mm binoculars
TERRA ED 32 mm binoculars
Zeiss Sports Optics
Zeiss Sports Optics

North Chesterfield, VA -(AmmoLand.com)- Carl Zeiss Sports Optics; the world’s leading manufacturer in high performance sports optics, is pleased to introduce the TERRA ED 32 mm binoculars, in 8×32 and 10×32 mm models.

These are the perfect addition to the hugely successful TERRA ED line, which already includes 8×42 and 10×42 mm models. The new 32 mm binoculars combine the benefits of quality German engineering and design with the performance and features you’ve come to expect from ZEISS – all at an incredible value.

The new ZEISS TERRA ED 8×32 and 10×32 is equipped with an exclusive Under Armour Bino Harness, featuring durable, thick hypalon attachments, solid metal hardware and adjustable elastic straps for complete comfort.

“We are excited to add the new TERRA ED 32’s to the already field-proven premium entry line of binoculars,” said Mike Jensen, President of Carl Zeiss Sports Optics. “Carl Zeiss is the leader in world class optics, and this compact version is sure to please the archery and general observation enthusiasts. We are listening to what this market is asking for and delivering on it with TERRA. Terra is an outstanding optical product at an incredibly competitive price. TERRA ED line of products brings an additional choice of optics to millions more sportsmen in the U.S.”

TERRA ED binoculars offer exceptional visual experiences, packaged in an attractive, functional design. Thanks to SCHOTT ED glass with ZEISS MC multi-coated lenses, the images are always bright and clear, even in low-light conditions when wildlife is more active. With comfortable ergonomics and robust, lightweight, waterproof construction, TERRA ED binoculars are built to handle rugged terrain and harsh conditions.

With a stunning 5.25 ft. close focus and a generous wide field of view, you’ll never miss a thing. The compact size makes TERRA ED extremely mobile in the field. All TERRA ED binoculars are backed by ZEISS’ U.S. limited lifetime transferable warranty.

TERRA ED 8×32:

With its compact and lightweight design, rugged construction, comfortable ergonomics and wide field of view, the 8×32 is the ideal companion for bowhunters, birders and wildlife observers who demand quality optics for open country observation.

  • MSRP: $411.10

TERRA ED 10×32:

With the 10×32, we have added magnification without adding extra weight. For situations in the field that call for a closer look, such as scoring game or observing the fine details in nature, the 10×32 delivers bright, crisp images, even in low light.

  • MSRP: $444.43

About the ZEISS Group:

ZEISS is an international leader in the fields of optics and optoelectronics. The more than 24,000 employees of ZEISS generated revenue of about 4.2 billion euros in fiscal year 2012/13. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. ZEISS has been contributing to technological progress for more than 160 years. ZEISS develops and produces solutions for the semiconductor, automotive and mechanical engineering industries, biomedical research and medical technology, as well as eyeglass lenses, camera and cine lenses, binoculars and planetariums. ZEISS is present in over 40 countries around the globe with more than 40 production facilities, around 50 sales and service locations and over 20 research and development sites. Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

For more information, please visit www.Zeiss.com.