Levi’s Teams with Billionaire Michael Bloomberg to Attack Gun Rights


Levi Strauss & Co
Levi Strauss & Co

Fairfax, VA – -(Ammoland.com)- Levi Strauss & Co. established its brand in the mid-19th century by selling durable clothing to working-class Americans. As Levi’s signature jeans gained popularity amongst a wider set in the middle of the last century, the pants came to symbolize American freedom.

As Stanford Historian Niall Ferguson points out in his book, Civilization: The West and the Rest, during the Cold War, the American pants were so desirable behind the Iron Curtain that citizens would break any number of laws to obtain them. At one point the company even celebrated America’s armed heritage in a circa 1950 advertising brochure, “Levi’s Gallery of Western Guns & Gunfighters.” It’s with some irony then that Levi’s has abandoned this rugged image to team up with a billionaire oligarch in an effort to empower the government to trample upon the fundamental rights of the American people.

On September 4th, Levi’s CEO Chip Bergh announced that the San Francisco-based clothing manufacturer (which also owns Dockers) would openly advocate for gun control. As part of this campaign, the company will donate more than $1 million to radical anti-gun groups, including Michael Bloomberg front-group Everytown for Gun Safety and Giffords, formerly Americans for Responsible Solutions and the Legal Community Against Violence. The company will also match employee donations to these groups and is encouraging its staff to devote their time to anti-gun activism.

Further, Bergh stated that the company has joined the Everytown Business Leaders for Gun Safety. The business wing of Bloomberg’s outfit is dedicated to leveraging member companies’ “market footprint… employee networks, [and] public communications platforms” to diminish Americans’ Second Amendment rights.

In a repulsive insult to the nation’s 100 million gun owners, Bergh likened Levi’s campaign to restrict the rights of law-abiding Americans to previous company efforts aimed at combatting pre-Civil Rights Era racial bigotry.

Among gun owners, Levi’s intemperate foray into the world of gun control politics has been met with the disgust it deserves. However, it shouldn’t be met with surprise.

Since the late 1990s, Levi’s has used its name and resources to attack gun rights. In 1999, the company gave $100,000 to gun control group PAX, followed by a $250,000 donation in 2000 and another $100,000 in 2001.

PAX was founded in 1998 by Dan Gross, who went on to become president of the Brady Campaign to Prevent Gun Violence. PAX would go on to change its name to the Center to Prevent Youth Violence and later merge with the Brady Campaign.

Much like Bloomberg’s Everytown, PAX placed an emphasis on attracting corporate partners to their gun control efforts. As part of Levi’s relationship with PAX, in 1999 the apparel company teamed up with the band Goo Goo Dolls to attract support for the anti-gun group during the Levi’s Fuse ’99 summer concert tour. Concert goers, and visitors to Levi’s website, were encouraged to sign the PAX Youth Petition. Moreover, the denim company donated a percentage of all Levi’s Fuse ’99 t-shirt proceeds to the gun control group.

The PAX Youth Petition endorsed a variety of severe gun control measures that have repeatedly been rejected by the American public through their elected representatives. The document called for the “licensing and registration of guns, like automobiles.” The petition also demanded the “elimination of assault weapons and other weapons of war.” As the 1994 Clinton “Assault Weapons” ban was in place at the time of the petition, this imprecise demand appeared to call for prohibiting the sale of the remaining lawful semi-automatic firearms, confiscation of the firearms grandfathered under the ban, or both.

Given the majority of Levi’s 165-year history, Bergh’s decision to use a formerly-quintessential American company to attack a quintessential American right is a particularly sad episode in the current surge in corporate virtue-signaling. We can only assume that Levi’s accountants have determined that resulting skinny jeans sales will be enough to offset the permanent damage to their once-cherished brand.

National Rifle Association Institute For Legislative Action (NRA-ILA)

Established in 1975, the Institute for Legislative Action (ILA) is the “lobbying” arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution. Visit: www.nra.org

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I also am DONE with Levi Strauss & Co.!!!!!!!!!!!!!!!


Levi’s has now been added to my “no longer exists” list of liberal asshole shops… DONE !

Bob Moore

The 2 pr I have are now garage rags! I have been wearing Cabelas brand and Wranglers! Looks like we are seeing a growing list of Constitutional traitors, I.e., Dicks, Nike, Levi, Bank of America!

Robert Ubben

Nice to know as are needing 3 pair soon, carharts will work just fine.


Get my Blues from LL Bean. Better than LS and now another reason to never by from Levi.

Green Mtn. Boy

LL Bean is not immune from virtue signaling of the Leftist ideals.

L.L. Bean will no longer sell guns, ammo to those under 21



I bought my first pair in 1947 in Tucson Arizona. Wore Levi’s faithfully for about 25 years. Then the fruitcakes in San Fran started making trash for hippie dope smokers. Could never find a good style since because most were for the Hollywood types. Been wearing Wranglers ever since. They are “man jeans” not “fag jeans”.

A.X. Perez

Rustlers go for about 1/3 the price of Levis. They also are about three times as durable. Don’t know about their politics.


They are made by Wrangler in mexico. Wrangler is owned by VF Corp out of NC…
pretty sure Wrangler and VF (who sponsor rodeo, PBR, hunting and fishing nascar and other ALL-AMERICAN SPORTS would never back any anti-2nd bs, but I could be wrong. So far they have stayed pretty pro-gun in most of their marketing, but that could change. Personally, I love Rustlers but I also like Cinch Jeans a lot too.

Rick L Gillespie

Had I known in the late 1990s I would have stoped buying Levis a long time ago . I have worn Levis all my life. Never again will I purchase another levi product.I will also recommend to all the people I know to do the same. Levis has lost this coustomer Permanately.

Marc DV.

Let Them Sell Their Jeans In Russia !!!
Like The Commies They Are .
They”ll Fetch More Rubbles There Anyway !


How STUPID can they be? do they not realize that a great majority of hunters,shooters and gun owners wear jeans? just look at the people at gun shows,sporting goods stores and gun shops almost all of them are wearing jeans. it’s like they’re cutting off their nose to spite their face. it’s a huge slap in the face to the very people that buy their products.

willy d

Another product I don’t have to look at, I haven’t had any of their products in years as they did something years ago, and I haven’t worn them since, I have had some given to me and I have given them to charity, I just won’t wear them!!!!!!

Timothy Votaw

Carhartt or Wrangler on my butt. Speaking of, Levis Strauss can kiss that butt, here on. BOYCOTT them.

Bobby Reed

I hope Levi and Nike go bankrupt! I never liked their overpriced
products anyways.


Levi’s can kiss my Wrangler clad ass !


Dear Levis. Say hello to Nike.


I believe the last pair of Levis jeans I bought was probably 30 years ago or more. Switched to Wranglers and never looked back.


(which also owns Dockers)<—- I did not know Levi's owned this one too……I guess there is another to the list.


I used to enjoy the ruggedness of Levi’s. Then, they started getting more into fashion than functionality. I also started growing. I discovered that the only people that could wear Levi’s were girls or prepubescent males. Th bey had absolutely no room for things in the pockets of worse yet, no nut room. Some of us have larger than other things that must be accommodated, or they must be removed, like the board of levi strauss has had done to themselves. If they want to go bankrupt, this is a great strategy, piss off the population that might actually wear… Read more »


Do Not Allow these self appointed Elitists/Authoritarian’s to dictate terms for their ideal’s and motives which do not have a place in the United States Constitution. The right of decent private citizens to personally possess, transport, and responsibly use arms without government interference is the ultimate freedom and the main pillar supporting all other liberties. Few cultures have allowed their general population access to weapons, the tools of power, to the same degree as the United States. Instead, most societies have restricted the keeping and bearing of arms to a select few power brokers and their agents, often resulting in… Read more »


Elitists. Authoritarians. Criminals. Fearful. Ideological eels. Security monopolists. Dysfunctionally unworldly.

Snobs. Thugs. Crooks. Cowards. Copycats. Selfish competitors. Clueless.

Green Mtn. Boy

A list of Anti -American/civil rights companies & Organizations

Anti-Gun Companies and Organizations


Levi Strauss & Co. Contact information

Levi Strauss & Co.
Robert D. Haas, Chairman
Philip Marineau, CEO
Peter A. Jacobi, President and COO
1155 Battery St.
San Francisco, CA 94111
(415) 501-6000
FAX (415) 501-3939


I quit wearing Levi’s about 25 yrs. ago when they quit sponsoring the Boy Scouts of America because they wouldn’t allow in gay leaders.


Thank you for the communication. I will never buy Levi’s or Dockers again. Boycotting is something we all can do to fight back!

James Slemons


Larry Griffith

That’s what I did James…..good move.


One company after another. All turning their back on the Nation and it’s people. Heck,let’s start from scratch. Hopefully there will be new entrepreneurs to get the ball rolling. To the Devil with traitors.

Missouri Born

Business in the United States need to keep their eye on selling their products and stay out of political crusades, I will not spend my money on any anti gun or anti flag companies and the merchandise they sell.
Many other Americans feel the same way plus we like American made products.


When will these companies figure out that they to will be stripped of their rights to if not completely taken over by the same people they side with now ,they will never take our guns without a fight cause freedom is not cheap and they will lose ,l don’t know about you but I’m not ready to live in a tyrannical country

Roger F. Garner

Levis , has now just joined with Nike. Anti -American. by-by.

Warren Jenny

I have NOT worn Levi’s in years. I wear nothing but Wrangler’s. To hell with both Levi & Dockers as well. Add Nike to the list and who in hell told Levi that they can enforce gun control in America? I have to go put on my new Skechers, because I am going to the gun range for target practice this afternoon. Have a nice day:)


Thanks for the info about Levi’s. Bought my last pair over a year ago. They are now on my personal list of comp[anise not to do business with. Goodbye Levi, Nike, NFL, Starbucks. I will not miss you.

Dr. Strangelove

When my aunt and grandmother went to Soviet controlled Poland in the ’70s to visit family they asked what to bring. They got one answer: “Levis!” I quit buying them long ago because they turned into cheaply made, expensive crap. Now I buy Carhartt, the quality is much better and they are made on this continent.


I do not know how I forgot about Carhartt a well made brand also. Wrangler’s ‘RYDER’S’, Carhartt are built well for functionality. Funny those two brands are what usually covering my a$$ at the range. Sometimes Lee and Beretta <<<($$$$ – buy during their sales) gear.
(or How I learned to save by buying Beretta's Clothing on Sale by Dr Strangelove.)
Just could not pass up that up DS.; )


Thanks for getting the word out. More people should know. Pro2A


I stopped buying them… jees, let me think, pre-1989. Wrangler and Lee make them better.

SSG Deth

I stopped buying Levis and Dockers 20 years ago. A great disservice to the American public to infringe on 2A rights. Bloom berg is a nut job Socialist.

Green Mtn. Boy

I haven’t purchased a L S product in the last thirty years because of their Anti Freedom and Liberty stance,it’s nothing new other than they are partnering with B-Loon-Berg.


this is the the only way these companies wjll get the message . in the pocketbook