SIG SAUER Wraps Up Inaugural Season of “SIG CHALK” Retail Experience Program

SIG SAUER Wraps Up Inaugural Season of “SIG CHALK” Retail Experience Program
SIG SAUER Wraps Up Inaugural Season of “SIG CHALK” Retail Experience Program

Newington, N.H.-( SIG SAUER is pleased to announce the completion of the inaugural season of the successful SIG CHALK Retail Experience Program. SIG CHALK, named using a borrowed military term referencing “jump” groups of paratroopers, is a signature program developed by SIG SAUER for the brand’s premier brick and mortar retail sales partners and is largely focused directly on retail sales associates.

The three-day experience brings attendees to New Hampshire and gives them the opportunity to jump into an immersive product and training experience with the complete SIG SAUER product line including firearms, electro-optics, ammunition, airguns, suppressors and training at the world-renowned SIG SAUER Academy. Guests also have a chance to tour the manufacturing facility and meet and spend time with various members of the SIG SAUER senior management team during the event.

“The goal for SIG CHALK is two-fold. First, to bring our retail sales partners to SIG and let them see first-hand the processes and detail that go into the development of SIG SAUER products. Second, to give our premier partners the opportunity to train with the elite instructors at the SIG SAUER Academy using the full spectrum of SIG products,” began Tom Taylor, Chief Marketing Officer and Executive Vice President, Commercial Sales, SIG SAUER, Inc. “At the conclusion of the SIG CHALK sessions, attendees leave with comprehensive training on SIG products that they can use to help their customers choose the best SIG equipment to meet their needs and purpose.”

The 2018 season of SIG CHALK ran for 8 sessions and was attended by more than 225 participants, representing 175 individual dealers from 40 states and 5 Canadian Provinces, and included one session specifically geared to law enforcement.

“The inaugural season of SIG CHALK was, by all accounts, a huge success based on the overwhelming positive feedback we received from participants. Based on the outstanding feedback we received from our retail partners, plans are already underway for multiple 2019 SIG CHALK sessions,” concluded Taylor.


SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, and training. For over 100 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy – a world class, state-of-the-art, 140-acre training facility. SIG SAUER is headquartered in Newington, New Hampshire, and has more than 1,700 employees across eight locations, and is the largest member of a worldwide business group that includes SIG SAUER GmbH & Co. KG in Germany. For more information about the company and product line visit: