LaserMax Announces New Director of Retail Sales

LaserMax Announces Director of Retail Sales
LaserMax Announces Director of Retail Sales: Russell Datson IV

Rochester, NY -( LaserMax is pleased to welcome Russell Datson IV as Director of Retail Sales.

Responsible for providing strategic leadership in the area of commercial product sales, Datson will manage LaserMax’s network of independent representatives, identify and cultivate new sales opportunities, and grow existing retail business.

“Russ brings 17 years of highly successful sales experience selling top tier consumer products,” said Chris Tinkle, Chief Sales Officer at LaserMax. “His extensive background in sales and leadership will prove enormously helpful in today’s aggressive marketplace.”

In his most recent position, Datson served as Director of Sales for Liberty Ammunition, where he successfully pioneered exceptional sales growth of 23% during his first year. Other positions held by Datson include a National Account Manager for MSC Industrial Supply Company, Account Manager of Distribution Sales at Remington Arms Company, and an assortment of key sales positions with Leatherman Tool Group and the Irwin Tool Division of Newell Rubbermaid. Datson’s distinguished sales background makes him uniquely suited to leverage LaserMax’s future success in the firearm accessory category. Datson holds a Bachelors of Business Administration from Ohio University. Russ can be contacted at: [email protected]

Complete information on LaserMax products is available at or by phone at (800) 527-3703. For the latest LaserMax news, follow LaserMax on Instagram, Twitter, Facebook, and YouTube.

About LaserMax

Now in its 26th year, LaserMax is a leading innovator of premium laser systems with a growing portfolio of significant patents. Specializing in the design and manufacture of rugged and innovative firearm sighting solutions for military, law enforcement and commercial markets worldwide, the company also delivers premium laser products and optical systems for the semiconductor, aerospace, biomedical and telecommunications industries. LaserMax is an ISO 9001:2008 certified and WOSB 8(m) certified Women-Owned Small Business and was recently recognized as one of the fastest growing companies in the U.S. by Inc. 500 | 5000.

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