TrueTimber’s “Embrace the Adrenaline” Commercial Dale Earnhardt Jr. & Pulse Apparel

INMAN, S.C. –-( TrueTimber has released an exciting new commercial starring NASCAR legend Dale Earnhardt Jr. and showcasing TrueTimber’s performance-driven Pulse apparel. The “Embrace the Adrenaline” TV spot is now airing, giving viewers a glimpse of TrueTimber’s full suite of Pulse gear—designed to deliver comfort and function in a variety of weather conditions this fall hunting season.

“Dale Jr. has long had a strong connection to and passion for the outdoors, and as the face of TrueTimber Camo, he is the perfect advocate for our rugged and affordable Pulse apparel lineup,” said TrueTimber CEO Rusty Sellars. “Featuring one of TrueTimber’s proudest innovations and celebrating our hunting heritage, this new commercial will undoubtedly get viewers revved up for the upcoming archery and firearm seasons. Whether customers are tracking whitetail in cold northern regions or in milder southern states, each piece of our Pulse collection is designed to be comfortable and functional for long days in the field.”

Pulse TrueSuede Series

The TrueSuede series is a hunter’s dream—with soft, silent and comfortable outerwear options, including a jacket, vest, and pants. The 100% polyester soft-brushed TrueSuede fabric—a TrueTimber exclusive—provides a soft-to-touch feel while offering extreme durability by utilizing a water-repellent and wind-blocking membrane. The interior is 100% nylon and has 70/30 duck down fill-power (550 gram) which insulates incredibly well without any added bulk.

Pulse Packable Down Series

Lightweight Packable Down offerings are must-haves for every avid hunter. Available in Kanati and Strata patterns, the series includes jackets, pants and vests with 100% polyester shells and 90/10 white duck down insulation. Integrated baffling panels prevent the down insulation from migrating, allowing hunters to endure long periods of stationary activities in cold weather. When not in use, customers can pack the article into a specialized pocket which converts into a zippered pouch.

Pulse Soft Shell Series

The Soft Shell series has proven to withstand nature’s harsh elements, featuring quiet, windproof and highly water-resistant 100% polyester material. With two-way stretch fabric for comfort, each Soft Shell garment features a hexagon-micro-channel grid fleece that allows air circulation to help regulate body temperature. The series includes jackets and pants in Kanati, Strata and Viper Western patterns.

More information about Pulse apparel and available patterns can be found at The new commercial can be viewed on the TrueTimber YouTube channel, and viewers are also encouraged to follow TrueTimber on Instagram, Facebook, and Twitter to learn more about the company and its full product offerings.

Dale Earnhardt Jr
Dale Earnhardt Jr

TrueTimber Outdoor Logo

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit