Norma Introduces New .17 HMR V-MAX

Norma Introduces New .17 HMR V-MAX
Norma Introduces New .17 HMR V-MAX

U.S.A.-( Norma has expanded its rimfire line-up with the introduction of its new .17 HMR V-MAX. A great round for varmint hunters and small game hunters, the Norma .17 HMR V-MAX delivers tremendous accuracy and hard-hitting performance all the way out to 200 yards.

Norma’s .17 HMR V-MAX is engineered to deliver high energy upon impact and for exceptional accuracy at rimfire distances. It features a 17gr polymer tipped V-MAX bullet designed for rapid expansion and has a screaming fast 2560 feet per second muzzle velocity. The MSRP for a 50-round box is $12.78.

“The .17 HMR has a very loyal following among hunters and target shooters alike,” said Paul Lemke, General Manager for RUAG Ammotec USA. “With outstanding accuracy and excellent energy transfer, Norma’s new .17 HMR V-MAX lives up to the reputation of this blistering fast rimfire caliber.”

About Normanormausa-logo

Norma is a registered trademark of RUAG Ammotec, a RUAG Group Company.

Established in 1902 and based out of Amotfors, Sweden, Norma has built a reputation world-wide for its dedication to quality, precision and reliability. Norma’s commitment to delivering trustworthy ammunition for hunters and shooters has been the driving force in the continual growth and expansion of Norma’s product line-up and manufacturing capabilities. For more information on Norma ammunition and components, please visit

About RUAG Ammotec USARUAG Ammotec USA

Based in Tampa, Florida, RUAG Ammotec USA, Inc. is a division of Europe’s leading manufacturer of small arms ammunition and OEM components, RUAG Ammotec GmbH. RUAG Ammotec USA, Inc. not only introduces Swiss, German, Swedish and Hungarian hi-tech offerings to the U.S. marketplace, but also leverages European offerings known for precision, reliability and innovation and combines them with disruptive U.S. components, know-how and partnerships to manufacture and deliver world-class small arms ammunition solutions for use by sports shooters, law enforcers and warfighters in the United States and abroad. RUAG Ammotec markets commercial product offerings under the Norma, Geco, Swiss P and Inceptor brands.

RUAG Ammotec belongs to the Swiss technology corporation RUAG Holding AG, which is headquartered in Bern. RUAG develops and sells internationally renowned technology applications in the field of aerospace along with safety and defence technology for use on land, sea and in space. A total of 57% of RUAG's products and services are for civilian use, and 43% are intended for the military market. Its corporate headquarters are in Bern (Switzerland). Production sites are located in Switzerland and in 13 other countries in Europe, the USA, and the Asia-Pacific region. Around 8,700 employees – 430 of them trainees – represent 48 nationalities and generate revenue of around CHF 1.86 billion.

  • 7 thoughts on “Norma Introduces New .17 HMR V-MAX

    1. well here in the in the northeast 17hmr usually runs 14+ a box which is pretty sad but we pay what we have to pay so paying a little over 12 a box is really nothing, I have paid 20+ for remmington premier ammo

    2. I think that it is great that Norma has started building 17hmr ammo, maybe give CCI something more to work for since they are the only mfg of 17hmr ammo till now,plus they are also making 22 mag loads too and looking foreword to trying both when I can find them’

    3. Norma should have concentrated on the 17 WSM that Winchester is currently the only manufacturer of. If the 17 WSM would have been manufactured before the HMR, I doubt we would have the HMR today. The WSM can do so much more than the HMR. My HMR is currently the my second rifle to use on a hunt for ground squirrels, prairie dogs, etc.

    4. Remington is the one to beat, i tried the other ammo, yes its more expensive but i own the savage semi auto, shooting off a rest, every shot is consistent and the cci, a17 ammo is jumping all over the paper. I would prefer to pay just a little more and shoot the eye out at 100yds than not be sure and have to always take chest shots or miss every 3rd shot. I couldnt even sight that gun in with some of that cheaper ammo. Speed doesnt always equal accuracy

    5. “screaming fast 2560”?? Isn’t that only 10fps faster than everyone else’s advertised velocity .17hmr?? I seem to get outstanding accuracy from Hornady and CCI for about $2 less a box. Not sure 10 fps is worth that.

      1. I imagine your comparing the MSRP price they mentioned to street prices your paying for other manufacturers.

    Comments are closed.