Pre-registrant engagement levels exceeded expectations.
Pre-registrants have been active in the community for several weeks, and already, there are more than 10,000 active members who have earned more than 30 million points and 70,000 ‘patches’ collectively.
GLOCK ID offers members several key components:
- a virtual gun safe to keep track of range time, cleaning dates and more;
- training lessons;
- a community Q&A for peer discussion;
- an engaging process for earning points and patches to rank up and earn GLOCK rewards.
“GLOCK ID is already a growing community with current members sharing questions and answers, images and input,” said Josh Dorsey, GLOCK Vice President. “We are excited about the possibilities for the community and look forward to even more engagement as additional members join the conversation.”
GLOCK ID members have the opportunity to interact with other GLOCK enthusiasts while earning points, which ultimately lead to GLOCK rewards. The rank and reward structure encourages competition and engagement. By participating in various activities (watching a training video, answering fellow members’ questions, logging time at the range, etc.), members of GLOCK ID can earn patches. Those patches translate into points, which then designate a member’s rank within the community. Finally, those rank levels determine tangible rewards from GLOCK.
First access was given to GLOCK’s dedicated social media fans on the company’s Facebook and Twitter pages. Those who pre-registered before the launch date earned the exclusive “Early Adopter” patch and benefited from a head-start on earning points.
About GLOCK, Inc.
The GLOCK GROUP is a leading global manufacturer of pistols and accessories. GLOCK's superior engineering has produced a pistol with only 34 parts and a rugged polymer-frame, providing industry-leading reliability shot after shot. GLOCK is renowned for its pistols which are safe, featuring three safeties; simple, offering a low number of components to provide reliability; and fast, with no encumbering parts to slow the speed to fire. This combination makes GLOCK pistols the first choice among consumers and law enforcement, with approximately 65 percent of agencies within the United States choosing to carry GLOCK. Austrian-engineered, the group has manufacturing facilities in the United States and Austria. Based in Smyrna, Ga., GLOCK, Inc. is an advocate for our nation's law enforcement and military personnel, as well as all citizens' Second Amendment right to bear arms. For more information, please visit www.glock.com.