Harris will report to Mike Jensen, President of Carl Zeiss Sports Optics SBE, LLC USA and Dr. Simone Zaha, Senior Director Marketing & Communications Carl Zeiss Sports Optics, GmbH.
In this global role, Harris will handle all public communications for the Sports Optic Division worldwide including communication tasks that relate to brand and business development, strategic planning, product and company advertising, public/media relations, copywriting and new product launches. Harris came to Zeiss with 20 years of outdoor industry brand management and public relations experience.
Prior to joining Zeiss, Harris was brand manager for G5 Outdoors. In this role, he was responsible for all aspects of marketing, public relations and brand management. Prior to G5, Harris led key account management for Eastman Outdoors (Carbon Express and Gorilla Treestands), and brand management for Kahles Optics. Harris is an extremely accomplished outdoorsman with a lifetime of hunting, shooting and archery experience.
“While at ZEISS, Joel has been able to provide our partners a level of support that is second to none in this industry,” said Michael Jensen, President of Carl Zeiss Sports Optics, SBE, LLC. “Joel‘s extensive network and industry expertise, combined with his premium optics product knowledge, makes him an extremely valuable asset to our team at Carl Zeiss, not only in the U.S. but worldwide. We look forward to him applying his industry expertise for the rest of the world.”
“I have always had a deep understanding of premium optics and the premium optics market,” said Harris. “ZEISS is clearly the leading brand in sports optics, providing cutting edge technology and products for all sportsmen and women. I am truly thrilled to work with a very talented global team to elevate the ZEISS brand to the highest possible level.”
About the ZEISS Group:
ZEISS is an international leader in the fields of optics and optoelectronics. The more than 24,000 employees of ZEISS generated revenue of about 4.2 billion euros in fiscal year 2012/13. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. ZEISS has been contributing to technological progress for more than 160 years. ZEISS develops and produces solutions for the semiconductor, automotive and mechanical engineering industries, biomedical research and medical technology, as well as eyeglass lenses, camera and cine lenses, binoculars and planetariums. ZEISS is present in over 40 countries around the globe with more than 40 production facilities, around 50 sales and service locations and over 20 research and development sites. Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).
For more information, please visit www.Zeiss.com.