New Partnership Brings Good Fishing and Outdoor Secrets Online

Babe Winkelman
Babe Winkelman
Babe Winkelman Productions
Babe Winkelman Productions

BAXTER, Minn. -( Babe Winkelman Productions announces new partnership with South Carolina-based digital marketing agency, The Modern Connection.

The relationship aligns with the vision of Babe Winkelman Productions to build on an established, successful television and production brand, and elevate its presence into the world of digital media.

“The loyalty of our fans is unparalleled, and it’s essential to me to stay connected with those fans on a personal level,” said Babe Winkelman. “Working with The Modern Connection will foster a new kind of accessibility between the entire Winkelman family and the people across the country who have made Good Fishing and Outdoor Secrets successful television programs for more than 30 years.”

The partnership with The Modern Connection includes a full suite of digital marketing services, including the launch of a new website, and strategic social media management.

The new website will encompass a library of Good Fishing and Outdoor Secrets episodes, as well as a comprehensive database of recipes from Kris’ Kitchen, an online store, and an interactive map showcasing the locations where Babe has fished or hunted.

“We see so much potential for the entire Babe Winkelman family to be more connected with fans through digital and social media,” said Ashley T. Caldwell, owner of The Modern Connection. “What has made Babe’s success so special is his ability to connect in a very personal way with his viewers. Our mission in partnering with Babe and his team is to foster the personal interactions with Babe, his family, and their fans that are happening online.”

“I want to build excitement for the sports of hunting and fishing with younger generations of fans,” said Winkelman. “By bringing my passion for the great outdoors directly to the fans on the sites and devices where they’re already spending their time, we’ll be able to bridge relationships between kids and their parents and grandparents who have been lifelong viewers of our shows.”

The new Babe Winkelman website will see a launch date of early December.


About Babe Winkelman Productions:  

Babe Winkelman is many things: Husband, father, sportsman, television personality and businessman. He is an achiever, and has been recognized for his successes. In 1992, he was inducted into the prestigious Sports Legends Hall of Fame (alongside the world’s best athletes in baseball, football, boxing, etc.) by the Touchdown Club of Columbus, Ohio. Babe is the only outdoors figure to be so honored before or since. He was inducted into the Fresh Water Fishing Hall of Fame in 1988; and the Minnesota Fishing Hall of Fame in 2001. In 2007 he earned the “Excellence In Craft” award from the Outdoor Writers Association of America. Babe has spoken before American Presidents and has rubbed elbows with Hollywood stars. In addition to entertaining and educating his loyal fans every week on numerous cable/satellite and broadcast stations (including Versus and FSN), Babe has appeared on national talk shows and within the pages of People magazine, The Saturday Evening Post and other leading publications. He continues to write nationally-syndicated fishing, hunting and conservation columns read by millions.

For information, go to their website

Find Babe Winkelman Productions on Twitter, Facebook, Instagram, LinkedIn and Pinterest @BabeWinkelman.

About The Modern Connection:

Since 2009, The Modern Connection has been providing strategic social media and digital marketing services focusing on connecting brands with their customers online. Covering a myriad of industries, they have worked with small, local business alongside national brands. Their dedicated team provides customized solutions that include, website development, digital marketing strategy development, social media implementation and management, video production, photography services, digital advertising and more. With the launch of The Modern Connection Academy, a social media training suite, TMC truly makes successful digital marketing accessible to businesses of any size.

For information, visit their website

Find The Modern Connection on Twitter, Facebook, Instagram, Snapchat, LinkedIn and Pinterest @TMCSocialMedia.