Dealing with Social Stigmatization of the Second Amendment

The effort to get companies like FedEx to cut ties with the NRA is part of an effort to stigmatize the Second Amendment and those who defend it. (Wikimedia Commons photo by Raysonho)

U.S.A. –( The good news on the Second Amendment is that the courts have been shifting in a pro-Second Amendment direction. With the Heller and McDonald rulings, the Supreme Court has formally ruled what we all knew was the truth: The Second Amendment is an individual right. However, the bad news is that there is an ongoing effort to stigmatize that right.

We saw glimpses back in the Clinton years when Eric Holder called for “brainwashing” people against guns. Well, in the years since Holder made that call, that has been going on. In addition, the brainwashers have been leveraging power in corporate America.

In essence, while Second Amendment supporters largely won the legislative battle in the wake of the shooting at Parkland, Florida, the opponents of our right to keep and bear arms made major strides in the stigmatization of the Second Amendment. The companies that pulled out from affinity discounts from the NRA (admittedly, some did so under pressure from the likes of Andrew Cuomo) didn’t just represent a discount lost, they represented a successful “othering” of Second Amendment supporters.

Why does this matter? After all, most of you reading this never joined the NRA for its discounts. You probably never even knew you had those discounts. You joined to protect the Second Amendment. That is all well and good but getting those affinity deals mattered beyond just your pocketbook. It was something more. In one sense, it was a sign that the nation’s foremost defender of the Second Amendment was well in the mainstream of society.

Furthermore, when those companies sought the business of those who defended the Second Amendment, it meant that they believed that our opposition to onerous and unworkable gun laws did not make us complicit in the horrific acts of criminals, terrorists, and madmen. That is starting to change, and that is becoming an existential threat. To understand why, it is important to understand the objective behind all the Second Amendment shaming.

One of the objectives of this shaming campaign isn’t to get you to change your mind. It’s to get you to shut up. To hide your support for the Second Amendment in order to preserve your professional, economic, and/or social standing. Speak out, and you become a target. They will drag your reputation in the mud. There is another objective, one that works in the long term. By making the Second Amendment a subject of shame, it will dry up the support in future generations, making it easier to turn it into a dead letter, and then repeal it.

What can be done about this? As much as we want to take this head-on, this is where we need to fight smart – because this is a step-by-step process. The first step is to know the facts about the issues surrounding our Second Amendment rights. Knowledge is power – and this will be crucial in defeating the prejudice-based shaming campaign – and pass that knowledge on to your family.

The second step – something that can be done in conjunction with the first step – is to build relationships with your neighbors and friends. Have your family known as the people who can help the elderly shovel their sidewalks when the snow hits, who help out when others are sick, or who are among the upstanding members of the community. This does two things: This marks you as someone who is concerned about your community, but it also serves as a bulwark when the inevitable attacks come for you publicly defending the Second Amendment.

The third step is to reach out to your local news outlets. This has both short-term and long-term benefits. In the short-term, providing the local reporters feedback on how they cover Second Amendment issues will make their reporting better. Many local reporters are always looking for story ideas and showing them some of the many ways our Second Amendment rights are exercised responsibly not only educates them but their viewers.

Finally, we must be willing to confront the anti-Second Amendment prejudice when it emerges forcefully, with facts, but in a civil manner. This will be the hard part – because even with all the work you have done, the anti-Second Amendment types could win. But the odds will be much more in your favor. This is a serious threat, but it can be overcome. In the meantime, join the NRA, and support both NRA-ILA and NRA-PVF!

Harold Hu, chison

About Harold Hutchison

Writer Harold Hutchison has more than a dozen years of experience covering military affairs, international events, U.S. politics and Second Amendment issues. Harold was consulting senior editor at Soldier of Fortune magazine and is the author of the novel Strike Group Reagan. He has also written for the Daily Caller, National Review, Patriot Post,, and other national websites.

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Kevin Jackson

A lot of people have died because of our second amendment rights.
But, a million times that many have died because they didn’t have that right.

Charles McVey

Unfortunately I believe that more are going to end up dying to defend that right and insure that we retain it. The enactment of so called “Red Flag” laws in many of the states is simply an effort on the part of those opposed to the Right to Keep and Bear Arms to abrogate and usurp that Bill of Rights and eventually the Constitution itself, and res assured this is their ultimate goal.


Why does the NRA = 2nd Amendment? (or refusing to support NRA = stigmatisimg 2nd amendment supporters) That’s like saying jihadist = Islam, KKK = Protestant Christian, or French Revolution = democracy. I’ve can support the right to bear arms while condemning their blase attitudes toward the tragically increasingly common mass shootings. Why should it be easy for any illegal immigrant or retard who can’t tell the difference between a trigger or a safety or teenager who think it’s cool to swing a gun like a toy around aiming at people to own or have access to guns? A gun… Read more »


No, Bob… “mass shootings” are NOT “more common,” but they do consistently receive much more (and much louder) media coverage. According to FBI and CDC official statistics, those shootings are statistically level, and have been for three decades. Do not buy into lying liberal propaganda.


No, the ONLY way to ensure that firearms cannot be obtained by psychopaths… is to go to draconian lengths to seriously (and very dangerously) infringe directly upon – impose unconstitutional restrictions upon – ALL law-abiding, responsible citizens. That is too high a price to pay, and effective results cannot be obtained WITHOUT such restrictions… moreover, simply trying to implement additional “background checks” is totally worthless. Having all those law-abiding citizens take responsibility for their own defense is the one (and only) Constitutionally mandated and approved solution. No other proposed solution is legal… at least, not according to the “Law of… Read more »

Heed the Call-up

Bob, voter laws do not ensure voters are informed and know and understand the issues nor how to actually vote. I doubt you’d agree to any voting laws that attempted that. Actually, the Democrats did that during the Jim Crow years to suppress the blacks right to vote and firearm ownership. No, the NRA does not equal the second amendment, and the NRA has bent under pressure, past examples, the 1934, 1968, and 1986 gun laws – and currently agreeing with a “bump” stock ban. One comparison you didn’t mention was ignorance, misinformation and deceit equals Leftism. The most ill-informed… Read more »

John Isbell

The attacks on our Second Amendment are not just about our right to Keep and Bear Arms, but are really attacks on all of our Individual Rights. If they are successful in overturning or repealing this Amendment, they will not stop there. The peasants cannot be trusted with Individual Rights, and all of our rights as guaranteed in our constitution will come under attack. Motions will be submitted to repeal our constitution because it was founded on the principle of Individual Rights. That is really what the left in this country wants, and the Second Amendment is just the first… Read more »


The Constitution is an old piece of Hemp paper sitting in Washington wondering” where did all the Americans go.”According to that document of Supreme Law for this land it calls “The United States of America”,in order for the Federal government to make a law affecting all 50 states there has to be an admendment made to Supreme Law as was done with Prohibition of Alcohol in the early 20th century.Also to repeal such law.SO WHAT IS FEDERAL LAW.FEDERAL LAW is a violation of Supreme Law as defined by law(Supreme Law).The Constitution trampled by gun toteing thugs who have no more… Read more »

Heed the Call-up

4true, the US Constitution was written on sheepskin parchment. The rest of your blather isn’t worth the time to rebut. Suffice it to say that you started off wrong and just continued, in a run-on sentence, in the same direction.

Time to act

Are you not correcting because you are unable


One correction that need to be made: Eric Holder was attorney general in the Obama administration, not Clinton.

James McClaen

Make yourselves sheep and the wolves will eat you


Every gun-control bill proposed by liberals should be inundated with dozens of “riders” by conservatives… first attach a clause to rename the proposed legislation the “Inanimate Object Safety Omnibus Bill”… then add a clause to outlaw eating utensils, because forks and spoons create obesity… a clause to outlaw writing instruments, because pens and pencils create errors on school tests… a clause to outlaw drinking cups, because bar glasses cause drunk driving… is the pattern starting to emerge? This action of drowning gun-control bills in addendums will accomplish several things, including 1) eventually putting a complete stop to all such ridiculous… Read more »


It would be helpful if you could list the organisations and companies that have shown opposition to the Second Amendment so we can avoid using or purchasing from them.


Whomever (Whatever) “controls the shots” “calls the shots”
Whomever calls the shots controls genocide
Whomever genocides…?
(note: the huff post video was restricted from playing in Australia).

Gregory Romeu

It is sickening how the larger percentage of the populous is handed such value is rights without having earned them, then they trash those very, most precious rights as if the mean nothing and have absolutely no understanding of when they try to deny or destroy the rights of others. The bottom line is, NOBODY has the authority to alter, annrogate or otherwise mess with ANYBODY’a rights, (Except the individuals when WAVING thie rI guys for ANY reason) and if you do, YOU deserve to lose ALL your rights! Perhaps if EVERYONE were made to EARN thieir rights, they would… Read more »


“A Southern White Male” is what I and others of the same ilk are derisively referred to as because of our stance on issues that are contrary to the media. About 20 years ago the big issue in Georgia was the Confederate Battle Flag that was incorporated into the state flag since 1956. Per 1986 goals set at the annual NAACP (National African American Communist Party), “all vestiges of the Confederacy must be removed” (Street names, Monuments, Symbols). The Governor at that time, Roy Barnes, spent $240 million dollars in a campaign of bribery to “buy” legislator votes to change… Read more »

the Green Watch Dog

Lets then extend our thanks to the NAACP and Roy Barnes’s heroism in melting down these bronze statues and shredding the Confederate flags to unknown graves. They do not belong anywhere except unmarked graves, or recycled in a responsible manner. Thank you though for your dated comments. The GWD.


So GWDick, you must wear a dress.

Wild Bill

You are no watch dog. You are a propagandist. How much do they pay you per response to write outlandish crap that annoys people? You won’t change anyone’s mind. We will just refuse to respond to you.

Gregory Romeu

@The Green Watch Dog, in the Marines when anything ever appeared as f’d-up, like a little shit-sucking weasle such as yourself would appear, we would proclaim The Green Weenie was at fault. You don’t even rate THAT title.



Only in YOUR screwed-up excuse for an “opinion” is the demolition of the real world, and the re-writing of actual American history, somehow supposed to be “proper” and “acceptable.” The term “manure-for-brains” comes readily to mind.

Robert Messmer

Quote: “all vestiges of the Confederacy must be removed” To truly meet their goals then, they must also remove the Democrat Party since that is the Party of Slavery.


John, I am proudly an NRA member…I am proudly black…On an issue whereon you and I can so solidly agree, 2A, and 1A, it makes it so hard for me to recruit others when we so solidly diverge on what is such a divisive issue as the Confederacy and what it represents to my race…So as to not be vague or politically correct here, let me just call out what it represents to my race: Slavery, castration, whips, etc…If you are ok with that painful aspect of our history, then I support your RIGHT to come on out and verbalize… Read more »

Roy D.

“Pride goeth before destruction, and an haughty spirit before a fall.” While I do not celebrate the pre-civil war South, I also do not try to remove all vestiges of its existence. I try to examine it and embrace its good parts and shun its bad parts. To do otherwise just seems foolish and shortsighted.

Heed the Call-up

jc, I have seen blacks wear the Confederate flag on clothing and fly it, too. Apparently not all blacks, just as not all whites and others, share your views on that flag. To many, I believe, it just represents being. “rebel”, not a racist. The Leftists that always stereotype others appear to be the racists and bigots, which is the sad irony of their kind, projecting their faults upon others they scorn. They might not believe in God and religion, but they practice their ideological beliefs with at least as much fervor as the most zealous religious person, and often,… Read more »

Jerry Corliss

JC, if you get to wipe out all vestiges of our history then the same should go for yours. If we can have no confederate flags then you should never be able to mention slavery. If we can have no statues of confederate heroes then you should get no statues of “civil rights leaders”, or for that matter of union heroes. If we can have no street names then neither can you. MLK day should be abolished. The Lincoln memorial torn down (and Lincoln was more racist than the guys he was fighting). If you want us to understand what… Read more »


A local news station did a interview with local 2nd amendment group president, recorded to air later, same camera, same sound system they used to record interviews with other people before and after, When it came time to air the interview they had a glitch in the sound system so the interview was lost, a glitch which mysteriously fixed itself for the next interview (and all subsequent interviews) recorded on the same system that day.


Being an idiot on social media and firing up doctors doesn’t help either…..


An armed citizenry will never be unwillingly forced into railroad boxcars at gunpoint.

B. J. Lee

Well said, if not us to protect ourselves then who?


Succinctly stated.


Perhaps WE should adopt the Silent No More meme and get noisey about our God-given right to protect ourselves individually and corporately. Banks start dumping clients who sell things they don’t like? Fine.. wlk in and TELL the manager WHY you are pulling your accounts. If two people do that, maybe he’ll jus tlaugh about it over lunch with his second. If twenty do it in the same week, he might give it a second thought. If a hundred a week do it, maybe he’ll mention something to regional. I guess Dicks are hurting, and rightly so. Fred Meyer were… Read more »

Linco, Abe

Oh I love it. Be a good neighbor, help out the old folks shoveling their driveways. But do it in the spotlight because it makes you look good and adds credibility to your arguments. Don’t do it just because the 75 year old widow living down the street might actually die if she tries to move that snow herself. Don’t get me wrong, I don’t have a problem with anyone keeping enough weapons in their home to stock a mid-sized paramilitary group. That’s all fine and dandy. Don’t compromise the integrity of your values to justify it though. That second… Read more »

Heed the Call-up

Linco, you know what he meant, trying to twist it is just being disingenuous. Leftists try to make us appear to be something we are not. They try to make us appear to be bad people, stigmatize us, change the narrative, and create, co-opt and change the meaning of terms, such as “assault weapons”, and “high capacity” magazines, or as they typically call them, clips.

Wild Bill

Yeah, I just hate that “morality signaling” that big business does to deceive and attract the libtard suckers, and humorously, they fall for it. Oh, and what is a firearms fetish?


There’s hope. Ruth Bader Ginsburg leaves the bench and our fearless leader appoints a new Supreme Court justice confirmed by the Republican Senate. The NRA, SAF, etc sue NY and other states for their infringing, odious anit-2A laws and regs that were affirmed in the lower courts and the Supreme Court acknowledges those infringements as unconstitutional once and for all.


Hop, we can hope and pray things will transpire as you outline. No ill will toward RBG, of course, but it’s time for changing of the guard, so that SCOTUS is actually defending the Constitution again, instead of legislating from the bench. Re suing left-wing states … that’s been happening for a long time in CA, but (a) the Ninth Circuit shoots down most everything, then SCOTUS declines to take the case [hopefully that will change], and (b) we’re bailing the boat with buckets (pro-2A lawsuits) as fast as we can, but water (anti-2A CA laws) are pouring into the… Read more »


Sadly, I live in Oregon, and all our media is controlled by leftists.


@SuperG, I live next door in CA, so “I feel your pain”.

And it’s not just our media —also our respective state governments.

Rev Marcell

This is exactly what was done with tobacco.


I’ve heard it said a long time ago that guns are the new tobacco. It’s a big, slow machine. I’m not very sure that we will win this. The opposition has tremendous inertia already.


While I generally applaud your thoughts, please understand that the majority of media operates with an anti-gun agenda. While making contact with media outlets and expressing your opinion on their firearms rights coverage may seem like a good idea, it’s also dangerous.

It’s quite easy for reporters to interview people with no other purpose than furthering their anti-gun agenda. They will quote you out of context, and twist your thoughts to make you look ridiculous, untrustworthy and dangerous.

I would not recommend that anyone that supports gun rights approach the media without proper press relations training.

Wild Bill

, And big business persons, too, generally operate with an anti-Second Amendment mind set. They could care less about conversing with an individual. They do, however, understand a loss of business profits. And the good news is that the boycott of Citibank is working. Their shares were down a smidge over 2 percent, just the other day! Keep hitting anti-Second Amendment business where it hurts them.

Patriot guy

America hating foreign governments and America enemies are also pushing for gun control. The Un has been doing this for years.many foreign countries invest their money in various investment firms and then they push to bam guns inthe USA. .back in world war 2, the japs were going to invade the USA but were afraid of all those Americans who owned guns and would fight them off, so now these America hating foreign countries figures out just have guns banned in America then there would be no one to fight them off. Also flood America with illegals who are not… Read more »


You can ban guns – not that it would matter. I can guaranty you that there are thousands more people out there who just like me will never give up their guns. There is no way on God’s green earth that I would live in a home sans weapons, just not going to happen trust me.

Heed the Call-up

Alex, guns? I thought, like me, you lost yours in the woods. But your post reminds me that I need to get some more ammo, I only have about four boxes left.


I’m with Alex. They will never take all those guns I don’t have.

Alan Dunham

You should add another action: vote not only at the ballot box but also with your wallet… stop doing business with corporations who have policies that are directed against law-abiding citizens and businesses. For example I will never again set foot in Dick’s, will never buy or use Yeti equipment, and I transferred all of my banking out of Bank of America to a bank that stays out of politics. The latter took me about 4 months to patiently transfer military retirement, social security, investment distributions, and a small pension from Northrop Grumman. The loss of my business I’m sure… Read more »

Roy D.

On Nov 6 2018 the Democratic candidate for Governor in Oklahoma found out what happens when you are anti-gun. Being anti-gun on any level in Oklahoma is a losing proposition. The only exception might be the “higher education” sphere and even there inroads are being made.


Hi, Roy… Yes, generally Oklahoma has historically demonstrated that being “anti-gun” is indeed a “losing proposition” for politicians. (I hope it remains so for many generations.) But there was a single exception – certainly an anomaly – this year. House of Representatives district 5 was [shockingly, and against MY vote] taken by a very liberal woman, whose anti-2nd Amendment idiocy and super tax-and-spend mentality make Cuomo and Bloomberg look completely palatable. She scares any and all sane, conservative human beings. With any luck, our other four Representatives can keep her in check for two years – although they may have… Read more »

Roy D.

It has been said that Russel lost because he ran his TV ads too late. I watch very little local programing but the couple of Russel ads I saw were just two or maybe three days before election day. This supposedly hurt him with those that vote by mail and vote early. And then you have to consider the district and who lives there southeast of OKC. Lucas is my congressman.

Gregory Romeu

Quit all this whining about our 232nd Amendment RIGHT and “Just, Bring it, Bitches!”


e rThe Second Amendment protects the other nine. Take a lesson from history. Look at what happened during WWII. After Hitler was voted in, he took people’s books. Then he took the guns. The hen he took the Jews.He dragged them away to Concentration Camps, where they were starved to death and gased and thrown into mass graves. But he didn’t stop there. He continued his quest to torcher
People across Europe and into the shores of the USA. So, don’t think it can’t happen here!!!

Gregory Romeu

You are giving a U,S, Marine a lesson on oppression, torture, murder and war?


Continued demonization of gun ownership is the goal of the MSM. If they can convince the general public that gun owners are evil, we will meet the same fate as the Jews. The propaganda machine under Hitler was able to convince the public to the point where it was justified to murder millions. Hitler didn’t kill 6 million Jews by himself, he had plenty of help.


Don’t forget the other 6 million that was murdered in those death camps: Slavs, Poles, Russian POWs, homosexuals, mentally disabled persons, political opponents, grumblers & complainers. Pretty much anyone that his regime deemed unfit to live. Such is what happens when the State has way too much power over the citizens. And just how did they get that much power? It was given to them by the people.

Haya Busa

“Why should firearms have more regulation than refrigerators?”!!!
THINK ! ! !

Robert Thomas

That doesn’t make any sense…

LeMoyne Pilcher

The 2nd Amendment is as much a civil right as the 1st Amendment. If a gun dealer has to have a license to sell guns & a citizen needs a permit to buy a gun then media outlets need to get a government permit & every reporter must have a permit. Or, every church must be licensed & everyone must get a permit to worship. Simply put, Anti-gun people are bigots trying to violate our constitutional rights & we need to drive that point home over & over. We need to label them as bigots. It will drive them nuts!… Read more »

Glenn Moore

People against the 2nd amendment have a mindset that is hard to change. My guns are a freedom that I enjoy. I will use my best judgement if I must defend myself.
My preacher is pleased to know that I set in the choir right behind the pulpit and that I have my 9mm.


According to the left, you should not have permission to carry in a church. Imagine if someone you hate were to come into your church such as a homosexual, or perhaps a black person… you would instantly go into an uncontrollable right-winged rage and start shooting! I guess they actually believe that.

The Green Watch Dog

Its not only the NRA gun rights activist. FedEx is re-aligning their price structures. Stop reading between the lines and believing reports you are brainwashed to read. What a bunch of Mr. Fred Ziffels you are.
“Effective Nov. 4, more than 100 organizations — including the NRA — will no longer receive discounts through the FedEx Marketing Alliance program, the company said today. Those accounts are currently being transitioned to different pricing programs”.
From the The company’s press release.


Green Watch Dog, Other than the Fed-ex pict at the beginning what part of the article was about Fed-ex? Did you read the article or just need to spout off against anyone who stands up for their rights?


We are a little too fixated on the Second Amendment. ITS ALSO A CIVIL RIGHTS ISSUE! Its depriving gun owners of the equal protection of the law based on bigotry of the gun control busybodies. Why should firearms have more regulation than refrigerators?

Wayne Clark

JBS, it’s because the 2A is what’s being attacked. Civil rights are doing fine. That’s why BLM, LGBTQ & all those other acronyms are flourishing in being accepted. They don’t see the second amendment as a civil right…& in reality, it’s not. It’s an enumerated right that is UNALIENABLE, not removable by choice or vote. It’s the only right mentioned in the BOR that supports & protects the other rights. It’s the only right that won our independence from British Rule. We didn’t talk them into surrender…we shot the hell out of them so that they couldn’t take it anymore!… Read more »

M Baird

Amen Brother

Gregory Romeu

You are not even close to being alone on your main issue, “DAD”!

Wayne Clark

I hope not “SON”.

Don C.

Could it be that we should be far beyond mere talking to those that spew the propaganda in the first place ?!! (Open Season?)


Doesn’t matter why. Just matters that it is. We need to stop trying to reason with the left and start fighting them more aggressively.