Offers Enhanced On-Line Shopping Experience Offers Enhanced On-Line Shopping Experience

Southport, Connecticut – -( Sturm, Ruger & Co., Inc. (NYSE:RGR) announces the introduction of “,” a new on-line storefront for Ruger Sportswear and Accessories merchandise. provides Ruger customers with an enhanced shopping experience, incorporating a new look and features that will simplify the ordering process.

Finding exactly what you're looking for is a breeze with the new A redesigned navigation bar allows a user to jump from one section to another without having to use the back button, and a new, fully functioning search feature provides an even faster way to locate specific items. Users can search by item number or key words, such as “SR9,” and will automatically be provided with a list of all items related to that search term.

Frequent Ruger sportswear and accessories shoppers will appreciate the ability to create a profile on Profiles enable users to retain shipping and billing information for future orders, maintain a wish list for family and friends to view, and track the status of their orders. Find an item that you think is perfect for a friend? Users can now forward that information to anyone, along with comments, without ever leaving the store.

Aside from the new look and features of, new products are consistently being added to the on-line store. From top line accessories for the new Ruger SR-556™, to 60th Anniversary hats and memorabilia, Ruger fans will find a product that fits their needs. Clothing is available for men, women and children, holsters and other firearm accessories are offered to accommodate most of Ruger's diverse product line, and some firearm parts are even available for purchase. Let be your first stop when searching for the latest Ruger merchandise!

To check out the new home for Ruger Sportswear and Accessories, visit The store is still easily accessible through the Ruger website,, where information is available on the extensive line of American-made Ruger Firearms.

About Sturm, Ruger:
Sturm, Ruger was founded in 1949 and is one of the nation's leading manufacturers of high-quality firearms for the commercial sporting market. Sturm, Ruger is headquartered in Southport, CT, with plants located in Newport, NH and Prescott, AZ.

  • 19 thoughts on “ Offers Enhanced On-Line Shopping Experience

    1. Just want to thank YOU for making great guns ,
      have a lot of them just wish you made more
      left handed guns . Thanks again for the makeing
      great guns

    2. Hi J.J & Arthur (& all),
      I wrote a whole long post on how to do it & not sure why it didn’t post.
      Especially J.J, if you need, you can email me at [email protected]
      I also just bought an SR9c In MD & placed my 20% off order this past Thursday. You probably need the info on the box it comes in, I highly doubt all the needed info is in the receipt. Are they making you wait for response from the MD State Police before releasing? That’s a long wait & shouldn’t be happening.

    3. 1st I’d like to apologize for so long, tho trying to help people.
      To j,j,: I also just purchased the SR9c in MD (are they making you wait for MSP response before giving it to you?) you probably need the box to have all the info unless it’s on your receipt. I forget the website URL but go to click customer service along top bar. On drop down menu click Owner Notification Card. It’ll take you to a page that you need to fill out the red * info. After doing so click submit, on the next page a Promo Code will be there, WRITE THIS CODE DOWN! There will also be a number to call (you have to place 1st order with discount through phone). Give Promo Code & info they ask for, place order, give credit card number & you’ll get a confirmation number. You get 20% off upto $100, got lucky my order was $99 & change, shipping is $12 & goes up for over $100. They told me site is updated live so my stuff is available but they’re 1-2 weeks behind in shipping so if don’t hear from them by 1st week in July to call. J.J. Hope this helps, I’ll try to check back here to see if you did it or need more info.

      To: ARTHUR (post on 4/30/13): Did the site show your item in stock & it wasn’t? I’m just wondering if it’s true that the site is updated live, though I do see some items showing out of stock so it looks like it is, but you never know, (but would be nice to find out). BTW, Could of been your credit card (cc), they’re going crazy with all the fraud & maybe denied it cuz (I’m assuming) you don’t live there & never made another purchase in Arizona so they suspect fraud. & while I’d expect better from Ruger, many companies if the card is denied just cancel order instead of try to contact you. This happened to me months ago with a different co. It was out of stock & when came in they tried to run cc which was denied & just dropped order, tried to call, email all with no response.

      I haven’t registered yet to check if my orders showing but will soon & post any details if necessary.

    4. I want to purchase magazines for the new Ruger SR9 compact 9mm that I am awaiting approval for in Md. I want hi-cap and lo-cap mags Can I order thru you? I’m a mature male with limited computer skills. Supply me with a phone number please.

    5. try to buy a holster on line and after a week of no response the pending paymet on my account fell off. I got to say ruger shoponline sucks for me but still like my gun.

    6. speaking to customer service they said the lc 380 magazines were on back order, is there a way you can put in my order for when they do come available, or let me know when they come available so I can order one then, or do I just haft to keep checking back to see when they come available, thank you mike

    7. I have purchase three Ruger Rifles and was wondering if you would provide me with a discount if I were to purchase another.
      I love Ruger Rifles!!!

    8. Good day to you,
      I wish to know whether there is a kit available to covert or upgrade a Ruger Mini 14 s/n0 181***** and up from Ranch rifle to tactical. I have a item no. 18201…is that correct?(Fixed but pad & fore end package. In other words I wish to remove the wooden stock, fore end all other related components to tactical appearance.

    9. I have the 10/22 that shoots .22 Mag and need scope rings. If you have older Millett adjustable rings, I would be interested. Also, if Millett has mended its ways and has a better scope ring than was available last year, I would be interested.

      Otherwise, a set of standard Ruger scope rings would be just fine; I need to get some shooting out of this gun.

      Taylor Young

    10. my 1022 carbine bolt release does not function properly, really hard to work it. It is plane stock. Could use some help as to fix it. Thanks

    11. I use Ruger products almost exclusively. I would love to see the Number One chambered in .257 Weatherby Magnum.

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