OIA Announces a Vibrant Program for OU at Outdoor Retailer Winter Market

Curriculum Includes More Than 30 Presentations

Outdoor Retailer Winter Market 2015
Outdoor Retailer Winter Market 2015
Outdoor Industry Association
Outdoor Industry Association

Boulder, CO -(Ammoland.com)- Outdoor Industry Association (OIA) will offer more than 30 informative sessions as part of Outdoor University at Outdoor Retailer Winter Market in Salt Lake City.

Sessions begin at noon on Wednesday, January 21 and continue through Friday, January 23. All sessions are included with an Outdoor Retailer registration and will be held at the Salt Lake City Marriott Downtown at City Creek.

The key themes of Outdoor University at Outdoor Retailer ([email protected]) are market and consumer insights, sustainability, technology and retail design, product trends and geomarketing. The educational sessions at [email protected] will cover subject matter relevant for retailers, manufacturers and independent representatives that will be as varied as “Current Market Trends and Dynamics” to “The ‘Absolute’ Standard: California’s “Made in the USA” Labeling Law” to “Overcoming Momentum Killers – Sales Slumps to Sales Success.”

“The [email protected] curriculum offers Outdoor Retailer attendees the most relevant data and intelligence about business development and trends for their industry,” said Michelle Biersner, OIA’s Director of Education. “During Outdoor Retailer Winter Market 2015 participants will have an opportunity to attend an outstanding complement of sessions that include several with a focus on identifying and understanding specific segments of consumers including flex shoppers and the youth market.”

Outdoor University (OU) is OIA’s education platform, providing live, online and on-demand programming throughout the year. OIA member companies and their employees have access to online OU sessions and the full on-demand OU library free of charge as part of their OIA membership.

To see the complete listing of Outdoor University sessions at OR, go to https://outdoorindustry.org. Following Outdoor Retailer Winter Market, OIA will provide snapshots of key sessions and presentations.

Check at outdoorindustry.org/ou to view and share.

Outdoor Industry Association

Based in Boulder, CO, with offices in Washington, D.C., Outdoor Industry Association is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, visit outdoorindustry.org or call 303.444.3353.

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