Ruger Launches LC9 Trade-In Promotion

Ruger Launches LC9 Trade-In Promotion
Ruger Launches LC9 Trade-In Promotion
Ruger Firearms
Sturm, Ruger & Co., Inc.

Nashville, TN -( Sturm, Ruger & Company, Inc. (NYSE: RGR), announces the launch of the LC9 Trade-In Promotion.

Between October 1, 2015 and December 31, 2015, customers can trade in their used, hammer-fired LC9 at their local firearms retailer toward the purchase of a new LC9s striker-fired pistol and receive a $100 gift certificate code for, Ruger’s online sportswear and accessories store.

“The LC9s has proven to be a great success; customers love the short, crisp trigger pull of this striker-fired pistol,” said Chris Killoy, Ruger President and COO. “We have heard from some of our existing LC9 owners who say they wish they could trade their model in for the new LC9s. This promotion will help them do just that.”

In order to receive the $100 gift certificate code, customers must generate an online redemption at The redemption form requires customer’s contact information, the traded-in LC9 serial number, the newly purchased LC9s serial number, retailer information and an uploaded image of a legible copy of proof of sale and proof of trade-in. gift certificate codes will be sent to customers via email once their redemptions are completed and approved.

For more information on this promotion or to check the status of a redemption, visit

Ruger Launches LC9 Trade-In Promotion
Ruger Launches LC9 Trade-In Promotion

About Sturm, Ruger & Co., Inc.:

Sturm, Ruger & Co., Inc. is one of the nation’s leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, “Arms Makers for Responsible Citizens,” echoes the importance of these principles as we work hard to deliver quality and innovative firearms.

For more information, visit:

Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens”

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Roger Huddleston

I recently sold my LC9s(pro series) at a loss just to get rid of it. Anyone who thinks this is a quality firearm doesn’t know quality firearms. The trigger is not crisp or short. The trigger is long and sloppy. The weapon was still choking on JHPs (four different brands) after nearly 300 rounds. I’ve got nothing against Ruger. I have one of their LCRx 38s. Very nice. If you are looking for a quality pocket 9, or any semi-auto pistol, I suggest you try anyone but Ruger.

Wallace Martin

First, I know that everyone cannot love the same gun, car, truck, rifle, or anything else, but I really think you are being just a little too critical of your LC9s. I have two of the hammer fired models, and have tried the new striker, and it is true that the new trigger is shorter and better than the hammer model. Notice, I never said it was perfect, just better. Wallace


Mixed emotions here. The LC9 was my first gum purchase and I feel bad replacing it. But I do agree, the trigger does suck.


i like my lc9 (old style) very reliable so happy when got it bought new sights my carry weapon i like try new one

terry wilson

I really like this gun for a woman for the size and power and for purse size it works good for me but will look into the new lc9