Federal Premium Ammunition Unveils PUNCH Defensive Ammo

Federal Punch 9mm Box
A box of the newly announced Federal Punch 9mm and a Glock pistol.

Anoka, Minnesota -(AmmoLand.com)- New Punch draws from Federal Ammunition’s decades of experience designing the world’s finest defensive handgun loads. The bullet’s skived jacket and soft lead core produce the best expansion and penetration in its class, while its nickel-plated brass and sealed primer deliver the reliable feeding and ignition needed for powerful personal protection. Now available in the top five, most popular, self-defense chamberings on the market. Shipments of this product have begun to arrive at dealers.

“Simply put, we know more about making duty and defensive bullets than anyone,” said Federal Handgun Ammunition Product Manager Chris Laack. “We used that knowledge and experience to create a product to specifically meet the needs of self-defense with a handgun. The result of that hard work is Punch.”

Rather than developing a single bullet design for all five loads, the team at Federal evaluated each caliber individually and determined which bullet-design and weight would work most effectively for each load. Since the bullets weren’t specifically designed to perform in FBI protocol testing, Laack and his team spent time tuning each Punch load to meet the needs of the self-defense shooter—namely reliable expansion and enough penetration.

“We looked at specifications from our Hydra-Shok Deep, HST and other bullet designs, and took what made sense for Punch,” said Laack. “We selected whatever elements worked best for each individual caliber. We then played with the thickness of the jacket, skive depth, hollow point geometry and even differences in lead cores to build the recipe for Punch.”

The result is a blend of good overall performance from a Federal Premium bullet that was designed specifically for the most common self-defense applications such as an extra-heavy clothing test using ballistic gel.

“The fact that that we're launching Punch in the top five, most popular, self-defense chamberings on the market—all at once—makes a statement,” said Laack. “Typically, a new self-defense ammunition is launched in only one or two calibers then others are added later. But not Punch, we believe in it and know shooters looking for effective defensive ammunition with its specific features will love it.”

Also, in the build, Federal utilized nickel-plated cases, high-quality powders, reliable primers with primer seal. Proven bullet profiles and geometry for reliable feeding.

Federal Premium Punch 9mm Bullet
The new 9mm Punch ammo from Federal looks like a promising round for home and self-defense.

Features & Benefits

  • Jacketed hollow-point bullet design provides a balanced mix of effective penetration and expansion
  • Out-performs comparably priced competitor rounds
  • Nickel-plated brass case with primer seal
  • Available in the most popular defensive handgun cartridges

Federal ammunition can be found at dealers nationwide or purchased online direct from Federal. For more information on all products from Federal or to shop online, visit www.FederalPremium.com


About Federal AmmunitionFederal Ammunition Logo

Federal, headquartered in Anoka, MN, is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. Federal Ammunition has evolved into one of the world's largest producers of sporting ammunition. We maintain our position as experts in the science of ammunition production. For more information on Federal ammunition, go to www.federalpremium.com/

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CEMinMO
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CEMinMO

The bullets were not designed to meet the FBI protocols. That, in my experience, is a very good thing, Looking forward to testing some in .380, 9mm, .40 and .45 ACP (3.3″).

Bill
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Bill

Price?

Rock
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Rock

Zackley !

JIAZ
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JIAZ

Depending on caliber and source, about .65 to .85 cents per round.
https://www.midwayusa.com/s?userSearchQuery=federal+punch&userItemsPerPage=48

RoyD
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RoyD

People like new, shiny things. OoH, ahh, look at this! It is the natural human response for most humans.

Grigori
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Grigori

“… and of course, let’s put them in twenty round boxes and charge more for 60% fewer rounds than our GovCo customers pay for a full 50 round box!”

CEMinMO
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CEMinMO

I’ll say it yet AGAIN; the stuff in the 20-25 round boxes and the 50 round boxes is virtually NEVER THE SAME STUFF. The 50 rounders typically do not have sealed primers/case mouths, usually are brass cases instead of nickel-plated and do not use flash-suppressed powders. THAT’S why there is a difference in cost; nobody is “ripping you off!” These things are VERY important in your carry ammo. It’s fine to use the cheaper stuff for practice, since it is usually identical (or very nearly so) in ballistics. But buy the good stuff and CARRY IT. Is YOUR life (or… Read more »

RoyD
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RoyD

I don’t “buy the good stuff”, I make the “good stuff.” With the exception of the Wal-Mart unpassable “fire sale” last December I have not purchased a round of factory ammo since 1980. As I have written about before, I saw a round of Federal 45acp 230 fmj that did not have a flash hole which drove the case and bullet into the throat when the primer was set off locking up the gun. That will never happen with one of my rounds nor a round with no or not enough powder. Now, if my ammo was subjected to immersion… Read more »

Vanns40
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Vanns40

Ah hah, and there you have it! You’ve just admitted that you’re ammo will NOT stand up to zombies attacking you, underwater, while you’re scuba diving in the Arctic! We rest our case in favor of paying more for newfangled ammo! 🙂