3point5.com Taps Into Leisure Trends Group’s Industry Sales Information
Boulder, CO –-(Ammoland.com)- 3point5.com selects Leisure Trends Group to provide monthly retail sales data to over 230,000 retail employees.
3point5.com is unquestionably the premier provider of manufacturer product education and training for active Outdoor industries. 3point5.com has leveraged technology to deliver product information from over 200 premier brands to nearly 230,000 retail employees building armies of frontline sales advocates and brand ambassadors.
In conjunction with the start of Outdoor Retailer’s Summer Market 2010 in Salt Lake City, UT 3point5.com has tapped the industry knowledge of Leisure Trends Group to bring a new level of information to their retail audience. Leisure Trends Group has studied American’s at play and their related purchasing for over 20 years and its RetailTRAK reports compile monthly retail sales data for the Athletic Apparel, Cycling, Outdoor, Paddlesports, Scuba Dive, Snowsports and Running.
In their new collaboration 3point5.com will have the ability to provide their members with valuable industry sales trend data. These reports can be used by retail managers, owners and buyers to make more informed purchasing, merchandizing, marketing and store planning decisions.
“Leisure Trends and 3point5.com are a perfect fit. RetailTRAK helps retailers ensure they have the right products at the right time and 3point5.com delivers the education retail sales staff need to effectively communicate product knowledge and increase sales” said Greg Shoenfeld, Retail Relations Manager for the Leisure Trends Group.
All registered members on 3point5.com will have access to these new RetailTRAK reports starting immediately. New reports will be made available regularly to help keep retailers advised on the latest trends in their industry.
“3point5.com is very excited about the ability for more retailers to receive access to the great data Leisure Trends compiles. We and others have recognized Leisure Trends as a market leader in providing robust and applicable industry data to retailers and are very excited to be working closely with them to provide this great insight to our over 24,000 retail locations.” Said Brian Bond, VP of Marketing for 3point5.com
The Leisure Trends Group will be providing demonstrations of RetailTRAK at their booth at Outdoor Retailer’s Summer Market 2010, booth #46. Walk-ups are welcome but appointments are encourages, please see Greg Shoenfeld, Retail Relations Manager 970-988-1015 to schedule an appointment.
RetailTRAK – represents Point-Of-Sale (POS) data from over 2,400 retail locations nationwide and covers equipment, equipment accessories, apparel, footwear and apparel accessories. LTG tracks the following industries at retail: outdoor, running, snowsport (ski/snowboard), cycling, paddle sports (canoe and kayak), athletic apparel, performance outerwear and scuba dive. The retail POS data covers in the core specialty stores, specialty chain stores and specialty Internet merchants who comprise these industries. Tracking covers all categories sold (topline) down to the brand and model level (brand share) including category sales and growth, fastest growing brands, top selling styles and trends. RetailTRAK™ data highlights trends by tracking retail sales of high performance brands and products where the innovators and early adopters (Alpha consumers / core enthusiasts) shop and spend – the specialty merchant. Leisure Trends’ RetailTRAK™ (a monthly (POS) retail sales tracking & trend spotting service) provides insight into the strengths and weaknesses of brands and helps companies spot opportunities in the competitive marketplace. Understanding retail sales trends is essential to market share growth. Our reports tell you which categories, brands and styles are expanding, which are sitting still and which are shrinking.
Leisure Trends Group – LTG is the leading provider of consumer research, retail market intelligence (retail sales tracking) and integrated CRM/Direct Marketing services for active sports and lifestyle. Suppliers, retailers, associations, resorts and companies in the sports, recreation, hospitality, travel and entertainment industries rely on LTG. Leisure Trends Group is headquartered in Boulder, Colorado.
3point5.com: 3point5.com is an online campus that represents over 230,000 registered pros and sales professionals, 200 manufacturers and over 23,000 retailers in an increasing number of industries, including Outdoor, Snow, Bike, Action Sports, Golf, Tennis and Hunt/Fish. 3point5.com offers a free, fun and secure place for retail sales staff to gain access to training on products, access information about manufacturer’s brands and interact with their industry.