Under Armour Introduces Line of Hunting Footwear with GORE-TEX

Under Armour Introduces Line of Hunting Footwear with GORE-TEX Brand for Fall 2011 at SHOT Show
Under Armour’s Entry into Hunting Footwear Includes Five GORE-TEX Brand Styles

W.L. Gore & Associates
W.L. Gore & Associates

ELKTON, Md. –-(Ammoland.com)- W.L. Gore & Associates (“Gore”) (www.gore.com), inventor of GORE- TEX high performance fabric technology, today announced it is joining forces with Under Armour, Inc. (“Under Armour”) (NYSE:UA) (www.underarmour.com) to create a line of versatile hunting footwear for Fall 2011.

The line will be unveiled at the SHOT Show next week in Las Vegas, Nevada (January 18-21). The line represents Under Armour’s first footwear offering in the hunting category and will include five styles enabled with the GORE-TEX brand: UA Speed Freek, UA Breech, UA Ridge Reaper, UA Caliber and UA Siberia. Under Armour will be unveiling the new styles in Booth #11044.

“Gore has been in the hunting world for more than 25 years, engineering fabrics that have optimized the choice and functionality of the hunting gear landscape,” said Mike Adams, Hunting footwear product specialist at Gore. “We’re proud to work with Under Armour and look forward to a long relationship between two brands that meet the needs of hunters for comfort and protection.”

The line includes five boots featuring GORE-TEX® durable waterproof/breathable lining and is intended for broad hunting applications, from the tree stand hunter to the western elk, deer or traditional hunter.

“As Gore provides best in class technology, it was an easy choice to partner with this global brand, big bets with big partners“ said Kip Fulks, EVP of Product at Under Armour. “Our goal is to provide a line of highly technical boots versatile enough for a wide variety of hunting applications. We share the strong belief with Gore that boots are not just a category of footwear, but an important piece of gear.” The boots in the new line range from MSRP $170 to $270 and will be available at retail starting August, 2011.

Under ArmourAbout Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The Company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company’s website at www.underarmour.com.

About W. L. Gore & Associates, Inc:
With more than $2.5 billion in annual sales and approximately 9,000 employees in 30 countries worldwide, W. L. Gore & Associates, Inc., provides diverse, high-performance solutions in consumer, industrial, electronic, medical, and surgical markets. As well known for its unique corporate culture as for its products, Gore’s 50-year success story rests equally on product and organizational innovation. Perhaps best known as the inventors of expanded PTFE (ePTFE) and the makers of GORE-TEX® fabric, Gore is a leading manufacturer of thousands of advanced technology products that comprise a breadth of capabilities