SureFire Names Barger VP of Marketing and Commercial/Consumer Sales

SureFire hires new Vice President of Marketing and Commercial/Consumer Sales
SureFire Tactical Lights
SureFire Tactical Lights

Fountain Valley, CA -( SureFire, LLC, manufacturer of high performance illumination tools, suppressors and tactical products, is pleased to announce Jeff Barger as our new Vice President of Marketing and Commercial/Consumer Sales.

Jeff will be responsible for expansion of all sales and marketing channels.

“I believe we can successfully drive SureFire’s growth into key segments of the commercial/retail markets that are high margin and large volume due to my background in both the industry and retail channels that coincide with SureFire’s product categories,” said Jeff Barger, SureFire’s VP of Marketing and Commercial/Consumer Sales.

Barger brings extensive sales and business growth experience to the role, having spent almost 30 years delivering impressive business solutions in several different industries. For some six years, Jeff served as Executive Director of Corporate Development for Sturm Ruger Firearms and more recently as Vice President of Sales and Marketing for Viridian Green Lasers (Laser Aiming Systems Corporation).

Jeffrey holds BA’s in Economics and Political Science from Denison University in Granville, Ohio and Corporate Finance from Northeastern University in Burlington, Massachusetts. Jeff is an outdoor hobbyist actively enjoying skiing, target shooting, hunting, fishing and forestry.

Jamie Wiedeman will be transitioning over to the role as Vice President of Military Sales to focus on Department of Defense procurement opportunities. His decades of experience and leadership make him a perfect fit for this role.

About SureFire, LLC

Located in Fountain Valley, California, SureFire, LLC is the leading manufacturer of high performance flashlights, weapon-mounted lights, and other tactical equipment for those who go in harm’s way, or anyone who demands the ultimate in quality, innovation, and performance. SureFire illumination tools are used by more SWAT teams and elite special operations groups than any other brand. SureFire is an ISO 9001:2000-certified company.