RUSHFORD, Minn. -(Ammoland.com)- Ridge Road Outdoors, LLC announced that it has named James Kolstad as its Chief Marketing Officer.
Kolstad brings more than 25 years of experience in the outdoor, firearms, tactical, hunting, fishing, and camping industries to his new position at Ridge Road Outdoors.
Kolstad will work with Geoffrey Heppding, CEO, in developing strategy, implementing programs, and managing the growth of the emerging, innovative online marketplace team. The appointment is effective immediately.
Most recently, Kolstad served as president of On Point Marketing, a full spectrum marketing & branding agency based in Minnesota. With over 25 years of marketing experience within the industry, Kolstad brings his broad-based marketing acumen and extensive network of contacts to the Ridge Road Outdoors team.
In this newly created role, Kolstad will be responsible for developing and implementing the company’s consumer, dealer, manufacturer marketing, and brand strategies including creative promotions and online marketing initiatives.
“Kolstad brings a tremendous breadth of industry and brand marketing knowledge that will continue to drive Ridge Road Outdoors’ overall marketing and communication strategies to a higher level,” commented Geoffrey Heppding, Ridge Road Outdoors’ CEO. “His passion for the outdoors as well as his experience as an aggressive business builder gives Kolstad an advantage in understanding Ridge Road Outdoors’ core customer. We look forward to Kolstad joining our team.”
About Ridge Road Outdoors:
The Ridge Road Outdoor Marketplace, is an innovative online shared traffic venue where hundreds of outdoor, tactical, hunting, fishing and camping manufacturers display products. Ridge Road Outdoors offers a revolutionary multi-channel sales, marketing, warehouse and order fulfillment operation that serves manufacturers, brick and mortar retailers and online shoppers. This is extremely relevant given today’s digital marketplace. Unique to the Ridge Road Outdoors’ online marketplace is that it does not have a discriminating weapons clause. This means Ridge Road Outdoors promotes manufacturers and dealers who want to harness the efficiency, synergy and power of the internet combined with brick and mortar retail directed towards outdoors, shooters, hunters, personal defense, law enforcement, tactical and firearms.