Dick’s Sales Drop After Dissing Second Amendment Supporters

Dick's Drops Sales After Dissing Second Amendment Supporters
Dick's Drops Sales After Dissing Second Amendment Supporters

Arizona -(Ammoland.com)- –Dick's Sporting Goods is reaping the results of entering politics as a corporate entity.

The purpose of public corporations is to make money for their stockholders. Fortunately, over half of Americans own stock. If you want some corporate profits, add stocks or an index fund to your 401k or other retirement accounts.

When corporations move away from their basic purpose, and into the political realm, they cannot help by alienate some potential customers. When you reduce potential customers, you reduce profits.

Dick's Sporting Goods decided to alienate a significant number of potential customers. They decided to take sides in an acrimonious political debate. They decided to stop carrying certain rifles in their stores, for purely political reasons. They decided to stop selling rifles and shotguns to an entire age group: 18, 19, and 20-year-old people.

There are about 80-100 million gun owners in the United States. Gun owners, as a group, have somewhat higher incomes than people who do not own guns. The political decision to alienate such a large group of potential customers has taken its toll. From foxbusiness.com:

The embattled sports retailer reported a same-store sales decline of 4 percent compared to the same period one year earlier, or about 1.9 percent when not accounting for the 53rd week in the year. For the full year, Dick’s expects same-store sales to fall by 3 percent to 4 percent, compared to a 0.3 percent decline last year.

“We delivered double digit growth in ecommerce, private brands, and athletic apparel excluding Under Armour, however, as expected, sales were impacted by the strategic decisions we made regarding the slow growth, low margin [hunting] and electronics businesses, which accounted for nearly half of our comp decline,” Dick’s Sporting Goods CEO Edward Stack said in a press release.

Dick’s executives had previously warned that the company’s hunting business would suffer as a result of a decision to stop selling assault rifles at stores. The company discontinued sales of rifles and enacted a 21-and-over age limit on all firearm sales after a deadly shooting at a Florida high school left 17 dead last February.

It was bad enough that Dick's stepped into the middle of a heated political debate. But they decided to do so even though a large number of their customers were certain to object to the side they took. There is no evidence that non-gunowners felt particularly strongly about their decision.

It might make sense to pick sides in a political debate if you know that your customers agree with you. When Taurus Firearms offers a free NRA membership with the sale of its firearms, it is likely to attract customers. Smith & Wesson went bankrupt when it picked sides against Second Amendment supporters by cutting a special deal with the Clinton administration.

In general, picking political sides is bad for business. Better to stay neutral and keep focused on your primary purpose: making money.

Second Amendment supporters have long memories. They see evidence everyday of long running efforts to destroy their culture and to disarm them, or failing that, disarming their children or grandchildren.

Second Amendment supporters are organized. They have their own communications networks, publications, and media. It does not pay for major corporations to say they do not care about them.

©2018 by Dean Weingarten: Permission to share is granted when this notice is included.

Link to Gun Watch

About Dean Weingarten:Dean Weingarten 

Dean Weingarten has been a peace officer, a military officer, was on the University of Wisconsin Pistol Team for four years, and was first certified to teach firearms safety in 1973. He taught the Arizona concealed carry course for fifteen years until the goal of constitutional carry was attained. He has degrees in meteorology and mining engineering, and recently retired from the Department of Defense after a 30 year career in Army Research, Development, Testing, and Evaluation.

  • 101 thoughts on “Dick’s Sales Drop After Dissing Second Amendment Supporters


    2. I am thrilled to see Dick’s/Field & Stream suffer such losses. I wrote to that assclown Ed Stack when he made the AR announcement. It is heartening to see that so many others are also boycotting this company who has turned their backs on American sportsmen. This is no longer a sporting goods company, it became a political lobbyist entity once Stack opened his big mouth to speak against law-abiding citizens in a knee-jerk reaction to pressure from small, vocal anti-2A leftists. I hope Stack drives himself out of business.

    3. The comment about only 2-3 isolated stores suffering is delusional….get online and talk to other (now) former Dick’s customers in other states!
      Our Dick’s parking lot in Fairlawn Ohio is deserted!!!
      I am weary of businesses punishing me and everyone I know, for the evils of a few insane lunatics!!
      From Carolina to California to Texas to Wisconsin, Dick’s sales have plummeted drastically. Maybe they will wake up but I doubt it.
      How ludicrous…a young man in the army that handles weapons every day can’t BUY one at Dick’s!!!
      The lunacy never stops!

    4. This just in: NEWS: Dick’s Lost $150 Million Last Year Due to Restricting Gun Sales

      Last February, when Dick’s Sporting Goods CEO Ed Stack announced he was restricting gun sales at the country’s largest sports retailer, he knew it’d be costly. At the time, Dick’s was a major seller of firearms. Guns also drove the sale of soft goods—boots, hats, jackets. Plus, Stack suspected the position could drive off some of his customers on political principle.
      He was right. Dick’s estimates the policy change cost the company about $150 million in lost sales, an amount equivalent to 1.7 percent of annual revenue.

    5. We have been driving past the empty parking lot at Dicks now for two years. We drive right into the parking lot of Big 5 Sporting Goods, where we purchase all sporting good items, including shoes and clothing. They sell a small assortment of rifles if one needs it. They have some types of Ammo as well. Prices are reasonable too. One thing is for sure. The employees at Big 5 are not dicks and they support the 2nd. Makes one ponder the question: “Since they like cutting, are those other dicks who cut costs at Dicks Corporate, are they too cut?”

        1. My above mentioned post clearly indicates that we NOW purchase from BIG 5 Sporting Goods where prices are “reasonable”.
          NO More Dicks.
          That will be all.
          The End.

    6. Dick’s is now no different from any other “outdoors” store and there are thousands making a go of it every day. Contrary to shooter’s popular opinion, guns were not Dick’s sole item making them a profit. Like it or not, there are plenty of non shooters who shop at Dick’s and isolated anecdotal evidence about a single store, or 2-3 of them even, having so few customers is just not consequential to the enterprise.

      1. Really? Tell that to the stockholders.
        Listen closely to them that now “re-side be-low the water line”.
        In the bilges, as they bail water. Only attempting to catch “a breath of fresh air.”
        Awaiting their aledged rescue with the United States Code. As in a Bankruptcy …Code. ..
        Odin-ance-+Code= “Radi-Fi-Cation. Use it. They made it.
        File a Chapter 7….
        Do what they do., Bail Water, All Currency is fluid. Stop the Current, the Currency.
        It flows like Water. It is fluid like liquid.
        All Admiralty. Admiralty Law, Queen of England.
        Hive mentality.
        Group Think. The hive. The Queen Bee.
        Tax on, never Tax off….Sticky. Like Honey.
        Nothing moves on Land, Sea or Air without a current.
        If it Moves, they Tax.
        It Sticks.
        The Currency is the Tax.. so The Peeps cry out…”Stop the Current.”
        De solve the Liquid Current. Stop the flow.
        File for BK.
        Money is fake,
        so is the debt.
        You can do it.
        see 4 yourself.

    7. They’re really starting to feel an impact on their political decision. Here in NC, their local store has gone out of business. I expect this is only the beginning of a trend for them.

    8. Dicks won’t be making a stand much longer, not without a whole lot of Viagra. All hunters/shooters walked away, and took their families with them. I advised my wife to not shop there and why. So she doesn’t. Nor does the daughter, they go elsewhere for their fitness attire.

    9. It’s a shame for everyone; employees, stockholders, and customers. I live in Fresno, California. Unlike the media’s portrayal of the state , this is Trump/ 2A country. Dick’s decision will cost them a lot of business, ironically, with many of the gun counter staff being very involved in shooting sports. Regarding 2A support, cheers to Missouri and Idaho!

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