Sportsmen born between 1981 and 2000, better known in marketing and demographic terms as Millennials, have been a challenge for outdoor businesses.
Improve Your Connection with Millennial Hunters and Shooters
Shooting Industry News
Today is Sunday, June 22, 2025 
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A Precarious State of Affairs
The problem is often masked in its enormity & it is extremely difficult to distill this down into manageable talking points, we are facing an extremely precarious state of affairs…
Jay Duncan now with LaserMax
LaserMax announced today that Jay Duncan will join the executive management team to direct and lead the marketing efforts.
Brad Johnson Appointed to Second Amendment Coalition for Trump-Pence
The Second Amendment Coalition will advise President Elect Donald Trump & VP Elect Mike Pence as they uphold the Constitution of the United States of America & our right to keep & bear arms
Nightforce Optics Welcomes Glenn Lass to the MIL-GOV-LE Division
Nightforce Optics is proud to welcome Glenn Lass as Program Manager with the MIL-GOV-LE Division.
Gun Control Advocates Always Want to Write the Industry’s Premature Obituary
Gun control organizations are constantly trying to minimize the size of the gun-owning American public as a way of trying to make the adoption of more laws and regulations appear more likely…
Hexmag History: Two Guys, A Lot of Work, and A Good Idea
So how did a couple of guys build Hexmag into a multi-million-dollar business in such a short time?
Support the Hearing Protection Act
The election this week represents an incredible opportunity for suppressor owners and enthusiasts.
Brownells & 11 Industry Partners Join Forces to Support Veterans
Brownells is proud to announce it has formed a coalition of industry partners to donate sales dollars on Veterans Day – Friday, November 11, 2016 – to Special Operations Wounded Warriors (SOWW).
Surefire! Customer Service ~ Unexpected Outcome
My Surefire suppressor launched itself downrange from the barrel of my M4, due to a fractured locking ring…
Women Learn Pistol Tips and Tricks at Babes with Bullets Course
Babes with Bullets is a traveling firearms academy for women, taught by national women’s shooting sports champions, that has produced successful camps across the country for the past 12 years.
First Five BOD Members Named as Part of USA Shooting’s On-going Governance Reform
The formation of USA Shooting’s new Board of Directors (BOD) is halfway complete following the election and appointment of five worthy members.
SIG SAUER Receives Four NASGW Leadership Award Nominations
SIG SAUER, Inc., is pleased to announce that the company has been nominated for four National Association of Sporting Goods Wholesalers (NASGW) Leadership Awards.
Last Chance to Secure a Spot at the 2016 Texas Firearms Festival, Oct. 14-16
The Texas Firearms Festival will also be home to a large, centrally located Retail Village selling a wide range of firearms-related gear.
LUCID Optics Sponsors NRA World Shooting Championship
LUCID Optics, manufacturer of the best value line of optics on the market, is honored to announce its support as a Match Alliance Sponsor of the NRA World Shooting Championship.
USA Shooting CEO/ED Robert Mitchell Ready for Life Away from USA Shooting
Robert Mitchell shut off the lights to his office for the final time Wednesday having effectively taken his last shot with USA Shooting.
Sure-Shot Game Calls Honored with a Water Tower
Sure-Shot Game Calls, manufacturer of the world champion Yentzen duck call, has been honored by the city of Groves, Texas with a 100 foot water tower facing Hwy.
OKC Announces the Launch of an Advanced Fabrication Divison: Jericho Tool
American knife and tool maker Ontario Knife Company continues to roll out its previously announced capital investment project with more exciting news—the dramatic expansion of its manufacturing…..
Hunting, Fishing, & Professionals Group on LinkedIn ANOTHER Milestone… 11,000
What is happening with the outdoor/hunting/fishing/shooting world?
State Department Updates Agreement Guidelines Effective September 1, 2016
On August 11, 2016, the Directorate of Defense Trade Controls (DDTC) announced its newest revision to the Guidelines for Preparing Agreements (“Agreement Guidelines”), Revision 4.4, which will…..
DDTC Issues Guidance on Registration Requirement for Firearm Manufacturers/Gunsmiths
On July 22, 2016, the U.S. Department of State, Directorate of Defense Trade Controls (DDTC), published guidance addressing the registration requirements of the International Traffic in Arms…..
Personal Defense Network Selects Reticle Marketing Group as Media Relations Agency
Reticle will serve as point of contact for media inquiries regarding PDN, including interview requests with PDN Editors and Contributors.
Make Sure You Pay with a Credit Card – Maybe Not
Try living off the “chip,” your cell phone chip, your computer chip or your credit card chip. Can you do it and survive in modern times.
Leupold Files Lawsuit Against Nightforce Over Patent Violations
In the suit, Leupold & Stevens, Inc., alleges that Nightforce is marketing and selling products that infringe on a variety of patents owned by Leupold & Stevens…
Trijicon Acquires IR Defense Corporation – World Class Provider of Thermal S
Trijicon, Inc., announced the acquisition of IR Defense Corporation, a world class manufacturer of industry leading thermal viewing and aiming systems..
Davidson’s Delivers and Extends the “Ruger 2 Million Gun Challenge”
Davidson’s, one of the largest independent distributors of Ruger firearms, accepted Ruger’s challenge at the 2015 NRA Annual Meetings and pledged to donate one dollar to the NRA’s Institute…..
Gun Barrel Honing System Hits Target for Pac-Nor Barreling
Manufacturing precision rifle barrels has always been something of an art that involves hand lapping of the bore surface twice, before and after the rifling profile is cut or swaged in by a…..
LUCID Optics Expands to New Facility
As LUCID Optics continues to grow, moving into a bigger space became critical to sustain development plans.
Learn the Art of Long Distance Precision Shooting at Mountain Shooting Center
The only long-distance, high altitude shooting center of its kind, the Mountain Shooting Center (MSC), is now accepting reservations for the summer of 2017 instructional season.
SIG SAUER Firearms and Silencers to Receive New Identification Marking
SIG SAUER, Inc., announced today that all new serialized firearm models and silencers will soon feature a new identification mark registering the manufacturing location as “Made in Newington, NH.”
