Whether public or private, the amount of land available to hunters is limited and in many areas, shrinking.
Many Sportsmen Rely on Friends, Family and Public Land for Hunting Access
Southwick Associates
Today is Wednesday, January 21, 2026 
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Do .22LR Ammunition Shortages Translate Into More Airgun Use?
Has the limited supplies of .22LR Ammunition in recent years caused more sportsmen to make the switch to shooting airguns???
HunterSurvey.com and AnglerSurvey.com: The Importance of Being Heard
The surveys available at HunterSurvey.com, and AnglerSurvey.com provide the easiest and fastest way for sportsmen to provide feedback to make sure leaders have the information they need to support….
Track the Growing Women’s Outdoor Market with Southwick’s Free Report
Although the outdoor market is one typically focused on male consumers, today, more than a quarter of all anglers are female, while women account for approximately 10 percent of all hunters and…….
Recent Survey Shows Consumers Choose Plano Bow Cases More than Any Other Brand
Southwick Associates, the nation’s premier outdoors market research firm, has announced the brands hunters and shooters purchased most frequently in 2014.
Top Hunting and Shooting Equipment Brands for 2014
Southwick Associates has announced 2014 top selling brands for many hunting and shooting product categories…
New Market Size Reports Now Include Self-Defense Market Information
As announced at the 2015 SHOT Show in Las Vegas, Southwick Associates is now providing new Size of the Hunting, Shooting and Self-Defense Market reports to the outdoor industry.
Give Your Manufacturing the Competitive Edge with Southwick Associates
For the first time, Southwick Associates and the National Shooting Sports Foundation (NSSF) will be offering exhibitor seminars that focus on market research.
Motivations Why Some People Reload Their Own Ammo?
While today’s gun store shelves are filled with all manner of ammunition for every caliber and every type of shooting, many shooters are not content to go with over-the-counter production ammo…
Despite Focus on Big Game, Many Hunters Still Enjoy Small Game & Upland Hunting
According to the U.S. Fish & Wildlife Service, the white-tailed deer reigns supreme as the most hunted species of game animal in North America.
Hunters, Shooters Plan to Keep Spending
The key product surveyed shooters and hunters expect to purchase in the next 12 months is, 74% say Ammunition…
Top Hunting and Shooting Equipment Brands for 2013
Southwick Associates has announced the survey results of brands hunters and shooters purchased most frequently in 2013…
Southwick Associates to Aid Outdoor Businesses in 2014, Representatives Available SHOT Show
For companies in the hunting, shooting and fishing industries, Southwick Associates will be updating their detailed “Size of Market” reports, as well as rolling out new ones in 2014…
Women in the Outdoors: Numbers on the Rise
Annie it seems has definitely got her gun & hunting license. In fact, women now make up more than a quarter of all anglers and are the fastest growing segment within the hunting & shooting communities…
Top Hunting & Shooting Equipment Brands for 2012
Southwick Associates has announced the brands hunters and shooters purchased most frequently in 2012…
Sportsmen Prefer Products Made in U.S.A., But There’s a Catch
When asked how important it is for American sportsmen to buy products made in the United States, surveyed hunters & shooters overwhelmingly support the idea of ‘buying American’, but…
Survey Reveals What Influences Hunters & Anglers to Make a Purchase
A new survey conducted by Southwick Associates on what influences hunters’ purchases sheds light on how manufacturers in the hunting industry might best market to their consumers…
Southwick Firearms & Ammunition Market Report Reveals Never Before Seen Data
Businesses involved in the shooting industry might be surprised to know in which product categories are most of that money is being spent…
Hunting and Fishing Excise Taxes: Big Benefits for American Business
Imagine a business investment that yields a return of more than 1,000 percent. Believe or not that is the result for tax funds when in vested in hunting and fishing….
Top Hunting and Shooting Equipment Brands for 2012
This list has been compiled from the 35,081 internet-based surveys completed by hunters and target shooters who volunteered to participate last year…
With Ammunition Costs On the Rise, Some Shooters Turn to Reloading
With soaring ammunition costs and shortages of cartridges on store shelves making headlines in recent months, many shooters are wondering how they are going to find or afford enough rounds…
American Spending on Outdoor Recreation Is a Major Driver to State Economies
Outdoor Industry Association released figures today quantifying the economic impact of outdoor recreation in all 50 states…
Membership in Shooting Ranges & Sporting Clays Clubs Increases Over Previous Year
recent survey of more than 5,000 shooting enthusiasts conducted on ShooterSurvey.com discovered approximately one third 32 percent of active shooters respondents claim membership at a shooting range…
Remington Named Top Brand for Rifles, Shotguns & Rifle Ammunition in Recent Survey
Southwick Associates announced the brands hunters and shooters purchased most frequently in 2011 from 41,923 internet surveys by hunters and target shooters.
Most Comprehensive Information of Outdoor Media Usage Ever
This data is invaluable to outdoor television show producers, print and online publishers and ad buyers who want or need to better understand where outdoor enthusiasts obtain most of their information…
Southwick Associates Honored for Groundbreaking Shooting Sports Research
Research organization Southwick Associates was honored this week by the NSSF for their groundbreaking research that has helped better understand and serve the needs and habits of people who enjoy the outdoors…
NSSF Honors Two Research Professionals for Groundbreaking Contributions to Industry
The National Shooting Sports Foundation today honored two research professionals for their longtime contributions to industry…
Top Hunting and Shooting Equipment Brands
Bushnell, Hornady, Remington and Winchester are named most often, but 23 different brands appear in a new list of the most-purchased hunting and shooting equipment…
Hunters & Shooters to Make Firearms Purchases in 2011
The news bodes well for our nation’s gun makers and dealers, many of them small businesses that provide jobs for tens of thousands of Americans…
Top Hunting and Shooting Equipment Brands for 2010
Southwick Associates has announced the brands hunters and shooters purchased most frequently in 2010…