Ammunition consumers indicate that demand will remain strong well into 2021. According to research, multiple reasons are driving the continued unparalleled demand.
Ammunition Demand Will Not Subside Soon
Southwick Associates
Today is Saturday, August 02, 2025 
RSS feed
RSS feed
Southwick Associates Releases Report on Size of the 2019 Hunting & Shooting Market
Concurrently with tracking the unprecedented 2020 market, Southwick Associates today released a report detailing the size and trends of the 2019 hunting and shooting sports market.
Hunting and Shooting Sports Market Actually Grew in 2018
Despite well-publicized decreases in the firearm and ammunition categories, 2018 sales for accessories and support equipment grew, driving the overall market to a total of $21.3 billion in retail sale
Understanding the Spending Habits of Ammunition Buyers
Stockpilers, or those who set aside 20% or more of their ammunition purchases for future use, account for 44% of all ammunition purchasers.
Sportsmen Mentor Number of Young Hunters & Recreational Shooters
Mentors and mentoring programs are the best way to grow the next generation of sportsmen, and it’s encouraging to see this role carried out by many hunters and recreational shooting enthusiasts.
Top Social Media Influencers – and other Fishing, Hunting & Shooting Media Insights
SAMM is a quarterly survey that tracks hunters, shooters, and anglers’ use of outdoor media including television, magazines, websites, social media and more. The service also ranks the top individuals
America’s Sporting Heritage Fuels Nation’s Economy
Economic reports by Southwick Associates reveal that more than 53 million Americans consider themselves sportsmen, spending over $93.5 billion in 2016 on gear, licenses, travel, clothing & gas.
Southwick Associates – How Big is Your Market?
Sportsmen spent more than $24 billion on hunting, shooting, and sportfishing equipment in 2017, according to new market size reports available from Southwick Associates.
What the Firearms Industry Can Learn from Apple & Nike
The changing consumer indicates the same old tried and true marketing tactics will not work on today’s and tomorrow’s firearm owner.
Top Hunting & Shooting Equipment Brands for 2017
Sportsmen are spending millions of dollars on hunting and recreational shooting equipment, but which brands are they buying?
Actionable Insights into the Protection-Oriented Consumer Now Available
Insights into the needs, motivations, habits and purchases associated with the self- and home-protection market for firearms and accessories are now available.
Majority of Hunters Believe Scent-Masking Products are Effective
One of the most debated topics in the hunting world is whether or not products that are geared to hide or mask human scent while hunting are effective.
Trends in Videoing Hunts Revealed in New Survey
According to a survey conducted through HunterSurvey.com, there was a 68-percent increase over the last five years of those hunters who video their hunts.
Crimson Trace Recognized as Top Brand in Southwick Associates Report
Crimson Trace has been recognized as America’s Top Brand of Laser Sights in a recently released Southwick Associates report.
Southwick Associates’ Top Hunting & Shooting Brands of 2016
Southwick Associates has announced their brand new 2016 top brands list for many hunting and shooting product categories.
First Ever Consumer Segmentation of the U.S. Firearms Market Just Released
Firearms and accessories consumers are not all the same. Business growth depends on understanding consumers’ evolving needs.
One Size Does Not Fit All When It Comes to First Time Gun Buyers
For nearly a decade, firearm sales have been driven in part by a fear of increased restrictions on firearm sales and ownership.
Firearms and Accessory Customers Are Not All The Same
Growing your business depends on knowing who favors your products, who favors your competition and why.
Southwick Associates Announces Staff Changes to Meet Growing Client Needs
We are proud to announce the hiring of two new staff members and research experts, Patrick Hogan and Lorna Caputo, and the promotion of Nancy Bacon to Vice President.
Improve Your Connection with Millennial Hunters and Shooters
Sportsmen born between 1981 and 2000, better known in marketing and demographic terms as Millennials, have been a challenge for outdoor businesses.
Southwick Associates Expanding Services, Staff to Meet Client Needs
Southwick Associates are proud to announce the hiring of two new staff members and research experts, Patrick Hogan and Lorna Caputo.
New Report Offers Insight on Marketing to Millennial Hunters, Shooters
While there are definitely generational differences in millennial and non-millennial sportsmen, there are also a number of similarities.
Learn More About Anglers and the Industry at ICAST
Any sportfishing company wanting to improve business needs to attend the sportfishing industry’s annual trade show in Orlando, FL, July 12-15.
The Changing Face of America’s Target Shooter
The racial and ethnic make-up of America is changing and with it, so is the American firearms enthusiast. In 2015, to support its marketing and outreach efforts, the NSSF commissioned Southwick…..
Top Hunting and Shooting Equipment Brands for 2015
Southwick Associates has announced 2015 top brands for many hunting and shooting product categories.
Get Insights You Need Without Paying for a Full Survey – Southwick Consumer Omnibus
Consumer information is essential to today’s business owners and marketers, and surveys often provide the best way to find out just what consumers are thinking.
Even as Growth in Online License Sales Trend Upward, Stores Still Play Primary Role
While a growing number of sportsmen embrace the availability and convenience of buying hunting and fishing licenses online, the longstanding tradition of standing in line at a local bait and…..
Groundbreaking Research Paves Way for Growing Hunter, Angler Numbers
While the numbers of hunters (17 million) and anglers (33 million) remain about the same overall when looking at participation levels for the entire country, recent research by Southwick…..
2015 SSSF Championship Participation Results In Impressive Economic Contributions
Southwick Associates’ recent economic report of the 2015 SSSF National Championship at the World Shooting and Recreational Complex in Sparta, Ill., June 12-18, 2015, is further proof that…..
Children Are a Big Part of the Outdoor Experience
Many sportsmen have fond memories of special times outdoors hunting and shooting with a parent or grandparent.